Welcome to the ITV Showcase hub where you will find the best of what we covered at this year’s event in Manchester with over 500 advertisers and agencies in attendance.

Read on for follow up opportunities, 'nickable' content and further inspiration - all wrapped up in this year's theme of showcasing how ITV supercharges growth.

Our blockbuster line-up included:

• Host and TV icon Joel Dommett

• Dr. Karen Nelson-Field on attention for I’m A Challenger Brand… Get Me Out Of Here - Escaping The Dull Media Trap

• Presenter Gamal Fahnbulleh on key announcements with Kelly Williams and Jason Spencer in ITV Commercial News 

• Client stories from the Big Brother Diary Room with Shutterly Fabulous, Subway and Taskrabbit

• What’s next in ITV programming with ITV's Craig Morris, content creator Clara Holmes and Thinkbox Planner of the Year Sophie Gildert

Supercharge Growth for Your Brand

We would love to continue the conversation so please email us on Supercharge.Growth@itv.com to book one of our follow up sessions:

Nickable content on the power of attention

Founder of Amplified, global thought leader and media scientist Dr Karen Nelson-Field gave the keynote on I’m A Challenger Brand… Get Me Out Of Here! Escaping the Dull Media Trap.

She covered:

• What a challenger brand is 

• Why attention matters and dull media hurts

• Why challengers suffer most and why TV can help

Inspiration to supercharge growth

See below how Shutterly Fabulous, Subway and Taskrabbit supercharged growth with ITV as Tracey, Matt and Clara speak to Big Brother in the Diary Room.

Photo Gallery

Click here for 'nickable' photos from ITV Showcase 2026.

Use password: Showcase-ITV-2026