Benefits of TV advertising


Get your audience’s attention
Gripping drama. The biggest entertainment shows. Live sport. Reality TV. We’ve got it all and more. Whoever your audience is, they’ve got eyes on ITV.

ITV works
Advertising with us racks up results. Rapidly. Our measurement team will help you work out TV’s impact for your brand and make the case for your campaign.
New to TV ads? Your web traffic could rise
up to 48%

No minimum spend
Our door’s open to businesses of all shapes and sizes, and we work with lots that only spend around £10k on media for their TV campaigns. That’s across all our ITV channels and bespoke targeting on our streaming platform, ITVX.

Creative costs won’t stop you
Our in-house creative production team only charges you for hard costs, like bringing in a voiceover artist. We don’t charge you for time. We don’t add on a margin. And we help you get your money’s worth from everything you make, like turning your social assets into TV ads. We work from £500 budgets upwards, and can use GenAI for creative production. If you’re a new-to-TV small business, that’ll help your ad spend go further.
Millions of views! We air 78% of commercial shows with over 3 million viewers.

People trust what they see on TV
With us, you can be sure your ad gets seen around premium, brand-safe content. Audiences can’t skip the ad breaks on ITVX, and you’ll know it’s only real people watching your ads. So nothing messes with your message.