Challenge

Compare The Market wanted to make life’s admin easy and more interesting than other platforms.

Insight

Everyone loves Compare The Market’s meerkat family and Coronation Street. Due to Corrie having a diverse range of families, partnering the two together enabled the meerkats to be another family on the cobbles who had their own stories to tell.

Idea

Compare The Market wanted to align their values with Corrie and the feeling of warmth fans have towards the show. They also wanted to represent admin tasks to be ‘simple’ by using this as their slogan.

Results

• 53m (91.5% of the population) people have seen the sponsorship.

• 95% of all Housewives have seen the sponsorship.

• 93% of all Adults have seen the sponsorship.