Compare the Market wanted to make life’s admin easy and more interesting than other platforms.


Everyone loves Compare The Market’s meerkat family and Coronation Street. Due to Corrie having a diverse range of families, partnering the two together enabled the meerkats to be another family on the cobbles who had their own stories to tell.


Compare the Market wanted to align their values with Corrie and the feeling of warmth fans have towards the show. They also wanted to represent admin tasks to be ‘simple’ by using this as their slogan.

53m (91.5% of the population) people have seen the sponsorship

93% Of all Adults have seen the sponsorship

95% Of all Housewives have seen the sponsorship

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop