Watch the full ad here:

Kate's thoughts:

"This Girl Can: The Art of the Real in a Virtual World.

When the first This Girl Can TV ad rolled out in the middle of the Coronation Street in January 2014, I felt sick and hadn’t slept, worried we would sink without a ripple. We weren’t the John Lewis Christmas ad (or a Woolworth’s starstudded seventies spectacular; we were no Nescafe Gold Blend couple, Smash martian, Guinness horse or Hovis boy on a bike. Would anyone notice? Would anyone care?

Spoiler alert: they did.

From that very first knicker snap, the audience reaction was incredible. The hashtag #ThisGirlCan trended nationally, and the campaign went on to inspire millions of women to get active. Eight in ten women said it boosted their confidence. It wasn’t just watched—it was felt. It sparked real-world action, from

sports club sign-ups to community events, proving that when you reflect real lives,

you create real impact.

Other marketers have told me how This Girl Can gave them permission to be braver. To stop chasing perfection and start chasing impact. To listen more deeply to their audiences and reflect their lives, not just their aspirations.

We didn’t set out to create something iconic, we simply wanted to celebrate women of all shapes, sizes and backgrounds moving in ways that worked for them in all the sweaty, jiggly, imperfect (which is actually perfect) glory.

For This Girl Can, the key to it all was authenticity - more than a buzzword, t’s the currency of connection. We showed up with honesty, vulnerability, and a refusal to airbrush the truth (or generate it artificially. It’s the art of the real in a world that can

feel increasingly contrived.

And that’s why it mattered that this ad was on TV. Not just online, or in social feeds—but on the big screen in living rooms across the country. TV still has a unique power to bring people together, to spark national conversations, and to give campaigns like This Girl Can the scale and credibility they deserve. It’s where culture happens—and where change begins."