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An unmissable opportunity to advertise on TV for the first time

ITV AdVentures Ignite is here to help digital brands take their first steps into the exciting world of TV. Hosting some of the nation’s favourite shows and offering unrivalled reach, ITV is here to help supercharge your brand's growth - unlocking new customers in the only medium that can give you the scale and gravitas to tell your brand’s story with impact. We’ll use our expertise to help you identify the right media strategy, target audience and creative messaging to make your TV launch a success.

How do I get on TV?

There are a number of ways you can start your journey on TV, and it can be as simple or as sophisticated as you need it to be. Whether you’re looking to generate immediate response, or grow your longer-term brand metrics, utilising ITV’s vast regional footprint is a great way to test the impact of TV without breaking the bank. And the best part? We’ll be with you every step of the way to help you get the most out of your campaign.

What are the benefits for your business?

Matched funding Whatever your budget, we’ll match the cost of your media by at least 50% on your first TV campaign.

Creative production Support with creative production for your first ITV AdVentures campaign, starting from just £5k.

Support Campaign strategy, planning and account management from our experienced inhouse team - at no extra cost

Campaign evaluation Campaign evaluation from start to finish – helping you understand how to make your campaign work harder

Meet the team

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With over 16 years’ experience across all aspects of TV advertising sales Callum has worked with most media and barter agencies, as well as directly with many clients.

Since the launch of ITV AdVentures, he has focussed solely on working with businesses of all sizes to help them discover how TV can grow both brand awareness - and ultimately their customer base.

Callum has extensive knowledge of the ITV schedule and media landscape, and is an energetic character who is passionate about achieving results for our partners.


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Jessica joined the ITV Commercial team in 2012, after several years in retail management positions. Initially working on the ITV Breakfast proposition, she was responsible for ensuring a large portfolio containing both major and independent media agency advertisers received optimum delivery levels throughout each campaign. 

In 2017 Jessica's role developed to work more closely with senior agency planners and buyers. Helping prove the effectiveness of advertising on ITV to their clients, across a variety of categories.  

Jessica joined the AdVentures team in early 2021, and is passionate about supporting our partners at every stage of their TV journey with us.

Get inspired...

Charlotte Tilbury Ad Image
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Discover the story behind Charlotte Tilbury’s first ‘test & learn’ campaign with ITV



Butternut Box
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Learn how Butternut Box gained a 97% average weekly uplift in leads during on-air weeks 


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Learn how this direct-to-consumer laundry brand measured the impact of TV on its business


CafePod ad
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Discover how CAFEPOD used ITV Adventures to increase brand search during on-air weeks by 78%



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Find out how Dashly achieved an 863% increase in on-site sign ups through their trial of TV


Weleda ad
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Find out how Weleda increased their brand awareness by 48% after their first TV campaign


As a D2C brand we're always keen to keep accountability for all of our marketing spend, no matter what the campaign objective is. Therefore when planning our media we have historically opted to rely more heavily on digital channels. We ran our first TV campaign with AdVentures in 2020 and we were surprised to see just how measurable the impact of the campaign was. The campaign drove positive results for Butternut Box at both an awareness and performance level. Julian Smallshaw, Head of Digital Marketing at Butternut Box

Start your journey today

If you’re a digital brand that has not advertised on TV before and would like to work directly with ITV to achieve brand fame and drive growth in a cost-effective way, then talk to us today! Email our dedicated team on adventuresignite@itv.com.

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