Following the success of our winter Love Island convergent package test, we are scaling up with an even bigger test opportunity in Love Island this summer. We're increasing the opportunity to 50 packages which combine both linear and VOD inventory in a single transaction. The second trial aims to evolve the way we we sell, as we work to make ITV advertising easier to buy.
The packages will only be available through Planet V. Here’s how it works:
Each package will combine spot and VOD inventory into a single campaign, with delivery aligned to how Love Island is viewed by its audience (which naturally falls at around 45% linear / 55% VOD)
The test packages will deliver Love Island viewer impacts and impressions at an incentivised single fixed cost per thousand of £15
The 50 packages will only be available on Planet V on a first come first served basis. They’ll become available on the platform from 10am on 4th April until 5pm on the 14th April. When they're gone, they're gone!
For this test phase, packages will be limited to 30” copy only
To ensure the opportunity is as accessible as possible, we’re making 30 packages available within a budget range of £65,000 to £150,000, and 20 packages with a budget range of between £150,000 and £400,000.
Your ITV team will report back on delivery on a regular basis and will ensure final invoices for test packages are split for spot and VOD, in line with delivery. Naturally, there are some T&C's which you'll find below.
The trial is a very tangible example of our team being ‘Always in Beta’ and, if feedback is good, we’ll look to roll out further trials across the year.
So, take us up on the opportunity for a refreshingly efficient buy of an incredibly powerful show, with an extremely valuable audience, all at an incentivised price. For any further questions, please drop us an email, or get in touch with your sales rep.
Pricing Terms and Conditions
Love Island (Summer) 2023