Our commercial research team's core responsibility is to provide evidence that the ITV environment generates a return on investment for advertisers.
Projects range from measuring the effectiveness of cross platform campaigns to leading idea generation sessions for targeting non-TV advertisers. We partner with a number of specialist research agencies to ensure that we deliver the most valued and actionable research and we also have access to a number of internal tools that help to position ITV as the best place for advertisers' media budgets.
‘FUSION’ is ITV’s recipe for powerful partnerships, explaining exactly what makes some campaigns so much more successful than others.
ITV Lives is our ongoing look at the changing media and technology landscape and its impact on the UK population. The research has highlighted a number of fascinating insights: TV viewing remains the main family event for all LIVES but a lot of changes have occurred in the on demand, online, dual screening and social space.
ITV Primal Screen
This story is about connections. It’s about a primal, human need to connect, and how television and ITV in particular can bond us together better than anything else.