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TV. AND THEN SOME

ITV2 successfully targets those younger audiences that can often prove hard to reach on TV. The channel captures and retains a mischievous, fun-loving and brand-conscious 16-34 year old audience that is gender neutral. 

In 2017 ITV2 claimed the title of the most watched digital channel for 16-34 Adults for the first time ever, overtaking E4. It is home to our premium programming
that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment and drama.

Brand new shows coming to ITV2 this year include action-packed comedy Action Team, written by and starring Tom Davis and from the makers of Love Island Survival of the Fittest, the ultimate battle of the sexes set on the backdrop of the South African Savannah.

ITV2 is home to the Seth MacFarlane series’ American Dad, and the famous Family Guy, which all continue to bring in the younger audience late at night, every night. 16-34s spent almost three times the amount of time watching the Seth MacFarlane comedies on ITV2, than watching all the shows on Sky Atlantic and reached 8.4m (58%) of 16-34s. On average, viewers watched at least 36 episodes.

The channel plays host to the exceptionally naughty Keith Lemon, with his popular and hilarious Celebrity Juice and this year viewers will see a brand new show from the cheeky man himself in Keith Lemon, Coming in America, where Keith will attempt to ‘break’ America in his ever so tongue-in-cheek fashion.

Love Island was the talk of the town in Summer 2017 with an average of 2.5m Individuals tuning in for every episode, increasing a whopping 174% from 2016. The phenomenon will be returning even bigger and better in Summer 2018. Love Island reached 5.4m (38%) 16-34s during its run this summer, up on last year by almost 1m (+7 share points). On average, viewers watched at least 8 episodes.

ITV2 also gives viewers that little bit extra by offering brand extensions of the most watched shows on ITV like Britain’s Got More Talent and I’m A Celebrity... Extra Camp which received overnights of over 1.2m for its final episode. 

ITV2 shows reach high volumes online and on demand, with more than 1m fans on social networks and breaking records in 2017 with Love Island; 2.57m active devices of the app, the number of votes cast this year were 9m - up a phenomenal 240% YOY. The series also saw over 2 billion impressions on Twitter! 


ITV2 Factsheet

Channel Highlights

ITV2 is the most watched digital channel for Individuals and the 2nd biggest for 16-34 Adults

83% more 16-34 Adults spend time with ITV2 than E4

ITV2 takes a 6.3% share of Adults multi-channel impacts

ITV2 has attracted over 8.5m tweets in 2017!

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    Love Island reached 5.4m 16-34s during its run this summer, up on last year by 1m!

ITV2 Programme Highlights

  • Celebrity Juice

    Celebrity Juice

    Genre: Entertainment
    Target Audience: Young, Housewives with children

  • Family Guy

    Family Guy

    Genre: Entertainment
    Target Audience: Young

  • Love Island

    Love Island

    Genre: Entertainment
    Target Audience: Female

  • Action Team

    Action Team

    Genre: Entertainment
    Target Audience: Young, Housewives with children

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