Come to Play
ITV2, Digital Channel of the Year and the nation’s most loved digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.
It is home to some of the most diverse and entertaining content around, featuring a mix of comedy, movies, format entertainment and drama. Shows include familiar formats with a fresh twist like Tricked as well as homegrown comedies such as Cockroaches, The Job Lot and multi-award-winning Plebs, which reached 8 million viewers and 16% of all 16-34 adults in 2014.
The channel has a strong presence online where viewers catch up and also on social media networks, with just over half a million followers on Twitter.
ITV2 is the most watched digital channel
ITV2 is the 2nd biggest digital channel for 16-34 Adults
It reaches 37% of all Adults in the UK every week
That’s 18.3m Adults and 5.4m 16-34 Adults
ITV2 has reached more Individuals than any other non-terrestrial channel so far this year
78% of housewives with children reached every month
- 1.6m The Keith Lemon Sketch Show launched in February with 1.6m viewers, making it the biggest digital launch on any channel this year.
ITV 2 Programme Highlights
Target Audience: Young
Target Audience: Broad, Young, Housewives with children
Target Audience: Female, Young, Housewives with children
Target Audience: Female, Young