Partnering with TV shows is no longer just about what happens on-air. We know how important it is for you to promote your campaign on your own channels; whether in-store or online, as well as ours.

Sponsorship is a scalable option, as it allows you to either partner with a programme, entire channel or part of a show. Such flexibility means the price of sponsorship advertising on TV can be tailored according to your needs.

For example, you could partner with a channel like clothing brand F&F and ITVBe, part of a channel like Willowbrook and ITV3 Mornings, or even a segment within a show like WW and This Morning Food.

Partnering with an element of a show can be a lower cost option. You could partner with a show’s app for example, or Love Island attracts a wide range of partners in addition to its Headline Sponsor.  Previous series have seen a host of other partners, including ISAW as fashion partner, Jet2 as travel partner, Samsung as mobile phone provider and Spotify and Universal as music partners.

Make sure you take a look at our trading guidelines for the sponsorship process.

Making your Brand Famous

  • Sponsorship and programme partnerships deliver stand-out in a cluttered market

  • Builds brand fame & raises awareness

  • Shifts brand perceptions & influences purchase decisions

  • Guarantees a prime position and maximum visibility to emotionally connected fans

  • Creates permission for a dialogue between the brand and fans

  • Can offer additional content for use on Paid, Owned and Earned platforms


Digital Partnerships

Our viewers love to find new ways to engage with their favourite programs. Whether that’s watching one of the thousands of free shows and movies on ITVX, voting on some of our show apps, finding exclusive content on the website or joining the conversation on our social channels.

Fans of shows are known to be more receptive to advertising messages, which is a fantastic opportunity for brands to take advantage of the highly engaged audience. Digital partnerships can be an extension of broader partnership campaigns or can stand alone, and can be of varying budget sizes.

ITVX digital partnership packages can include:

  • 10" bumpers around sponsored catch-up viewing on ITVX

  • Takeovers on the ITVX main page

  • App takeovers (on selected shows), bespoke content, games and competitions

  • Sponsor button (on selected shows)

  • Display inventory across ITVX

  • Commercial posts on a show's Social Media platform(s)


Licensing, bringing your partnership to life

When you partner with a show, you'll want to make the most of every opportunity. So, we’ll strike a third-party deal to help you bring your campaign to life both on screen and in the real world.

Depending on your needs, we can grant you the rights to promote the campaign across your social media accounts, in-store, shop displays, as well as provide you with exclusive prizes and behind the scenes content.

There's also the option to be creative with TV logos, sets, images, and locations to ensure the link between your brand and the show is as strong as possible. We can even provide partnership opportunities via our suite of apps, like The Chase App for example.

Licensing not only fuels conversation and drives engagement, but also boosts brand association and awareness.

One example is Asda launching an I'm A Celebrity competition with Kelloggs Crunchy Nut in order to up their footfall.

Explore our Live Opportunities 


Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now with us to access our exclusive live opportunities.