We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show. The flexibility means the price of advertising on TV can be tailored according to your needs.

You could partner with a channel; like clothing brand F&F and ITVBe for example, or you could include your logo and message within a programme, such as within its opening credits.

Partnering with an element of a show can be a lower cost option. You could partner with a show’s app; like Just Eat and The X Factor, or Love Island attracted a wide range of partners in 2018; like Superdrug for health and beauty, and Samsung for mobile phones.

Make sure you take a look at our trading guidelines for the sponsorship process.

Making your Brand Famous

  • Sponsorship and programme partnerships deliver stand-out in a cluttered market
  • Builds brand fame & raises awareness
  • Shifts brand perceptions & influences purchase decisions
  • Guarantees a prime position and maximum visibility to emotionally connected fans
  • Creates permission for a dialogue between the brand and fans
  • Can offer additional content for use on Paid, Owned and Earned platforms


Digital Partnerships

Our viewers love to find new ways to engage with their favourite programs. Whether that’s watching live or catch-up on the ITV Hub, voting on some of our show apps, finding exclusive content on the website or joining the conversation on our social channels.

Fans of shows are known to be more receptive to advertising messages, which is a fantastic opportunity for brands to take advantage of the highly engaged audience. Digital partnerships can be an extension of broader partnership campaigns or can stand alone, and can be of varying budget sizes.

Digital partnership packages can include:

  • Sponsor button, display inventory
  • Splash reveals, premium pushdowns takeovers on the show's site and/or ITV Hub homepage but also 5'' sponsor bumpers on ITV Hub (desktop and mobile)
  • Social media pushes on the show's Facebook and Twitter pages
  • Second screen takeover, bespoke content, games, competition creating a strong link between the programme and its sponsor, reaching the audience on all platforms



Explore our Live Opportunities 


Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now with us to access our exclusive live opportunities.