Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our extensive bank of webinars, research papers and opinion pieces, we also have many different incentives and rewards to help businesses of all sizes, support their media investment. 

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We’ve launched the ITV Head First Award to encourage advertisers to join us in shining a spotlight on mental wellbeing and inspiring positive action.

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