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Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our growing bank of webinars, research papers and opinion pieces, we have many different incentives and rewards to help businesses of all sizes, support their media investment. 

Webinars

Helping you power your brand and stay informed through marketing and consumer insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

macro

A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

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A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

Articles and resources

20210617 105908 min

Lessons from the experts: How TV can help brands leverage evolving consumer needs post lockdown

We can’t go through such an unforgettable period in history and expect everything to return to the way it was. However, with change comes opportunity, so the secret now is to look to the future, learn, and adapt. As part of our virtual ITV Showcase 2021 event, industry experts joined host Adil Ray to explore three ways consumers have changed and unpick how TV advertising has the power to help brands seize the many opportunities that lay ahead.

Thinking about getting on TV?

Whether you're new to TV or looking to advertise without needing a large investment upfront, we have some initiatives that could be perfect for your business.

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