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Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our growing bank of webinars, research papers and opinion pieces, we have many different incentives and rewards to help businesses of all sizes, support their media investment. 

Catch up with our latest webinar!

Brand purpose for the next generation: how to shape culture for good

Young people have real concerns about the future for themselves and the planet. They have different needs and expectations - but do brands understand these and are they doing enough to address them without falling into the tokenism trap?

This webinar begins by exploring the key trends amongst 16-24s right now with youth specialist research consultancy YouthSight. It then moves on to focus on mental health, one of the most pressing concerns we are seeing in this age group, and explores how brands can play a positive, authentic and meaningful role in this space with our expert panel of speakers. 

Catch up here

FINAL brand purpose

On-Demand Webinars

Helping you power your brand and stay informed through marketing and consumer insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

Articles and resources

Thinking about getting on TV?

Whether you're new to TV or looking to advertise without needing a large investment upfront, we have some initiatives that could be perfect for your business.

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Find out today how the UK’s
largest commercial broadcaster
will make your business famous

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