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Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our growing bank of webinars, research papers and opinion pieces, we have many different incentives and rewards to help businesses of all sizes, support their media investment. 

Upcoming webinar, sign up now!

Tribes, Trials and Hijinks: how brands can harness popular culture

Wednesday March 10th, 11am (GMT)

In this webinar we'll be exploring the connection between popular culture & TV and what that means for brands who want to harness the power of popular culture to build fame, relevance and engagement.
Bhavit Chandrani, ITV's Director of Digital & Creative Partnerships, will be hosting this fascinating discussion with our panel of expert speakers, Dr Alex Gordon, Founder, SignSalad, Phil Harrison, Journalist, TV Critic and Author and Lucy Crotty, Cultural Insight & Strategy Lead, ITV.
Register here

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Helping you power your brand and stay informed through marketing and consumer insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

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