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Trading T&Cs

TV remains at the heart of popular culture, and is the only media that can truly unite the nation. Through entertainment, education and news, TV is the perfect platform to tell your brand’s story. Reaching practically everyone, every week, TV gets you noticed. 


There’s more than one way to get seen on ITV, you can choose from:

  • Commercial break advertising, where your ad campaign can be anything from five to 120 seconds long

  • Creative breaks, where brands can take over entire ad breaks to really capture the nation's attention

  • Reactive breaks, where parts of the ad's creative can be changed moments before it’s aired to respond to live events

  • Teleshopping advertising, where your story can be shared in a 30-minute segment


Whatever you choose, we’ll work with you to make sure your campaign is delivered at a scale that suits you.

95% Of commercial shows which attract 5m+ viewers are on ITV

913 Of the top 1k commercial programmes are on ITV

64% Of TV viewers are reached by ITV in a week

38.5m People are reached by ITV in a week

Example ITV Advertising Costs from 2019

Cost for one transmission – split by region


Region 11:00 This Morning-Daytime 18:45 Early Evening News 19:30 Coronation Street 21:30 Movie or Drama 23:05 Late Night Movie
Anglia £368 £4,091 £4,463 £5,764 £1,488
Meridian £679 £2,214 £2,415 £3,350 £805
London £1,541 £6,751 £8,438 £10,599 £1,688
Central £805 £5,293 £7,939 £7,400 £1,059
HTV W&W £289 £1,896 £2,845 £2,142 £379
West Country £98 £642 £963 £963 £128
Scotland £418 £2,406 £3,780 £3,079 £412
Granada £549 £3,154 £5,407 £3,673 £991
Border £35 £199 £341 £260 £62
Yorkshire £399 £2,292 £3,928 £3,077 £720
Tyne Tees £175 £1,004 £1,721 £1,385 £316
UTV £103 £676 £929 £749 £169
Total £5,457 £30,617 £43,171 £42,161 £8,218

ITV Advance Booking Deadlines 2021 

We’re ending all charges for bookings made after AB deadlines, up to the month of transmission. If you’re an advertiser wanting to stick to your original AB deadline you can continue to do so, and you’ll hold on to all your original benefits, according to your deal: whether that’s agreed dayparts, centre breaks (CBs), position in breaks (PIBs), Pick Your Own (PYO) programme selection and any agreed discounts. The exception to this is contracts which state that schedules are delivered 10 days before the month of transmission.

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Explore our Live Opportunities 


Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now to access our exclusive live opportunities.

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