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Trading T&Cs

TV remains the most important media type in people’s lives – after all, it has the power to divide and unite a nation like nothing else. And with our commercial advertising options, you have the chance to be a part of it.

There’s more than one way to do it. You can opt for:

  • Commercial break advertising, where your ad campaign can be anything from five to 120 seconds long

  • Creative breaks, where brands can take over entire ad breaks to really hammer a message home

  • Reactive breaks, where parts of the ad's creative can be changed moments before it’s aired to respond to live events

  • Teleshopping advertising, where your story can be shared in a 30-minute segment

Whatever you choose, we’ll work with you to make sure your campaign is delivered at a scale that suits you.

95% Of commercial shows which attract 5m+ viewers are on ITV

913 Of the top 1k commercial programmes are on ITV

64% Of TV viewers are reached by ITV a week

38.5m People are reached by ITV a week

ITV Advance Booking Deadlines 2020 

We’re ending all charges for bookings made after AB deadlines, up to the month of transmission. If you’re an advertiser wanting to keep to your original AB deadline you can continue to do so, and you’ll hold on to all your original benefits, according to your deal: whether that’s agreed dayparts, centre breaks (CBs), position in breaks (PIBs), Pick Your Own (PYO) programme selection and any agreed discounts. The exception to this is those contracts which state that schedules are delivered 10 days before the month of transmission.

September 2020

October 2020

November 2020

December 2020

30th June

28th July

25th August 

22nd September

Explore our Live Opportunities 


Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now with us to access our exclusive live opportunities.

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