Regional Advertising
Tell us where in the UK you want to reach and we’ll do the rest. We’re the only broadcaster to give advertisers the power to target consumers on a national, macro, regional, and micro-regional level.
TV remains at the heart of popular culture, and is the only media that can truly unite the nation. Through entertainment, education and news, TV is the perfect platform to tell your brand’s story. Reaching practically everyone, every week, TV gets you noticed.
When it comes to return on investment, TV advertising wins every time. There are many different ways to advertise - whatever your goal, we’ll make sure your message is brought to life in a memorable way.
We offer anything between multiple five to 120-second ad spots and even full break takeovers! There are also other options such as teleshopping if you’d prefer 30 minutes to tell your story.
There’s more than one way to get seen on ITV, you can choose from:
-
Commercial break advertising, where your ad campaign can be anything from five to 120 seconds long
-
Creative breaks, where brands can take over entire ad breaks to really capture the nation's attention
-
Reactive breaks, where parts of the ad's creative can be changed moments before it’s aired to respond to live events
-
Teleshopping advertising, where your story can be shared in a 30-minute segment
Whatever you choose, we’ll work with you to make sure your campaign is delivered at a scale that suits you.
95% Of commercial shows which attract 5m+ viewers are on ITV
913 Of the top 1k commercial programmes are on ITV
64% Of TV viewers are reached by ITV in a week
38.5m People are reached by ITV in a week
Example ITV Advertising Costs from Jun 2021
Cost for one transmission – split by region
| Region | 11:00 This Morning-Daytime | 18:45 Early Evening News | 19:30 Coronation Street | 21:30 Masked Dancer | 23:05 Late Night Movie |
|---|---|---|---|---|---|
| Anglia | £412 | £2,241 | £2,424 | £3,065 | £686 |
| Meridian | £888 | £3,849 | £6,440 | £5,700 | £1,110 |
| London | £2,387 | £6,523 | £8,114 | £9,228 | £3,182 |
| Central | £1,490 | £4,706 | £6,666 | £5,568 | £2,353 |
| Ulster | £210 | £747 | £957 | £683 | £109 |
| West Country | £235 | £532 | £624 | £655 | £82 |
| Scotland | £742 | £2,873 | £3,293 | £2,615 | £452 |
| Granada | £965 | £3,716 | £6,033 | £3,475 | £724 |
| Border | £97 | £275 | £205 | £208 | £89 |
| Yorkshire | £592 | £1,812 | £3,311 | £2,509 | £488 |
| Tyne Tees | £279 | £665 | £1,346 | £1,331 | £155 |
| Wales | £397 | £1,012 | £1,488 | £1,468 | £218 |
| West | £144 | £547 | £749 | £1,181 | £115 |
| Total | £8,838 | £29,498 | £41,650 | £37,686 | £9,763 |
The above costs have been calculated based on the assumptions below:
-
ITV main channel rate card for June 2021 (issued 3rd June 2021)
-
30" second advert
-
The ratings are based on an average across the whole of June
-
All costs are versus Adults - however, we would reserve the right to trade certain programmes vs a more efficient audience
-
Masked Dancer ratings have been used for the 21:30 calculations as this is our biggest show in June
ITV Advance Booking Deadlines 2022
We’re ending all charges for bookings made after AB deadlines, up to the month of transmission. If you’re an advertiser wanting to stick to your original AB deadline you can continue to do so, and you’ll hold on to all your original benefits, according to your deal: whether that’s agreed dayparts, centre breaks (CBs), position in breaks (PIBs), Pick Your Own (PYO) programme selection and any agreed discounts. The exception to this is contracts which state that schedules are delivered 10 days before the month of transmission.
|
January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 |
2nd November 2021 7th December 2021 4th January 2022 1st February 2022 1st March 2022 5th April 2022 3rd May 2022 7th June 2022 5th July 2022 2nd August 2022 6th September 2022 4th October 2022 1st November 2022 6th December 2022 |
Explore our Live Opportunities
Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now to access our exclusive live opportunities.
We have the perfect solution for you
Airtime
When it comes to return on investment, TV advertising wins every time. But there are many different types, so whatever your goal, we’ll make sure your message is brought to life in a memorable way.
ITV Hub Advertising (VOD)
Advertisers can target more accurately than ever before with our video on demand (VOD) service. With 28.4m users, it has a huge potential to unlock new audiences as well as reach current fans.
Licensing
Partnering with TV shows is no longer just about what happens on-air. We know how important it is for you to promote your campaign on your own channels; whether in-store or online, as well as ours.
Sponsorship & Licensing
By working with a programme or channel, headline sponsorship or programme partnerships can help your business become a recognisable part of your audience's favourite shows.
