Regional advertising
Tell us where in the UK you want to reach and we’ll do the rest. We’re the only broadcaster to give advertisers the power to target consumers on a national, macro, regional, and micro-regional level.
TV remains at the heart of popular culture, and is the only media that can truly unite the nation. Through entertainment, education and news, TV is the perfect platform to tell your brand’s story. Reaching practically everyone, every week, TV gets you noticed.
There’s more than one way to get seen on ITV, you can choose from:
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Commercial break advertising, where your ad campaign can be anything from five to 120 seconds long
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Creative breaks, where brands can take over entire ad breaks to really capture the nation's attention
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Reactive breaks, where parts of the ad's creative can be changed moments before it’s aired to respond to live events
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Teleshopping advertising, where your story can be shared in a 30-minute segment
Whatever you choose, we’ll work with you to make sure your campaign is delivered at a scale that suits you.
95% Of commercial shows which attract 5m+ viewers are on ITV
913 Of the top 1k commercial programmes are on ITV
64% Of TV viewers are reached by ITV in a week
38.5m People are reached by ITV in a week
Example ITV Advertising Costs from Nov 2020
Cost for one transmission – split by region
| Region | 11:00 This Morning-Daytime | 18:45 Early Evening News | 19:30 Coronation Street | 21:30 I'm a Celeb | 23:05 Late Night Movie |
|---|---|---|---|---|---|
| Anglia | £790 | £2,502 | £3,160 | £5,004 | £483 |
| Meridian | £1,190 | £4,362 | £5,790 | £8,962 | £1,110 |
| London | £2,979 | £9,104 | £9,766 | £16,221 | £2,979 |
| Central | £1,605 | £5,830 | £8,787 | £9,548 | £1,352 |
| Ulster | £224 | £799 | £975 | £1,278 | £112 |
| West Country | £185 | £636 | £759 | £995 | £287 |
| Scotland | £969 | £3,801 | £4,398 | £3,727 | £224 |
| Granada | £1,293 | £4,923 | £7,061 | £6,812 | £646 |
| Border | £114 | £312 | £248 | £299 | £63 |
| Yorkshire | £769 | £2,938 | £4,057 | £3,393 | £804 |
| Tyne Tees | £283 | £1,147 | £1,634 | £2,199 | £189 |
| Wales | £475 | £1,557 | £1,918 | £2,468 | £152 |
| West | £193 | £552 | £787 | £1,504 | £152 |
| Total | £11,068 | £38,462 | £49,339 | £62,410 | £8,554 |
The above costs have been calculated based on the assumptions below:
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ITV main channel rate card for November 2020 (issued 3rd November 2020)
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30" second advert
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The ratings are based on an average across the whole of November
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All costs are versus Adults - however, we would reserve the right to trade certain programmes vs a more efficient audience
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As there are no late-night movies in November, figures are based on ratings for movies scheduled in December and have been costed using November pricing for consistency.
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I'm a Celeb Get me Out of Here ratings have been used for the 21:30 calculations as this is our biggest show in November
ITV Advance Booking Deadlines 2021
We’re ending all charges for bookings made after AB deadlines, up to the month of transmission. If you’re an advertiser wanting to stick to your original AB deadline you can continue to do so, and you’ll hold on to all your original benefits, according to your deal: whether that’s agreed dayparts, centre breaks (CBs), position in breaks (PIBs), Pick Your Own (PYO) programme selection and any agreed discounts. The exception to this is contracts which state that schedules are delivered 10 days before the month of transmission.
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January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 |
27th October 2020 1st December 2020 5th January 2021 2nd February 2021 2nd March 2021 6th April 2021 4th May 2021 1st June 2021 6th July 2021 3rd August 2021 7th September 2021 5th October 2021 2nd November 2021 7th December 2021 |
Explore our Live Opportunities
Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
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We have the perfect solution for you
Airtime
When it comes to return on investment, TV advertising wins every time. But there are many different types, so whatever your goal, we’ll make sure your message is brought to life in a memorable way.
ITV Hub Advertising (VOD)
Advertisers can target more accurately than ever before with our video on demand (VOD) service. With 28.4m users, it has a huge potential to unlock new audiences as well as reach current fans.
Licensing
Partnering with TV shows is no longer just about what happens on-air. We know how important it is for you to promote your campaign on your own channels; whether in-store or online, as well as ours.
Sponsorship
By working with a programme or channel, headline sponsorship or programme partnerships can help your business become a recognisable part of your audience's favourite shows.
