We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Trading T&Cs

TV remains at the heart of popular culture, and is the only media that can truly unite the nation. Through entertainment, education and news, TV is the perfect platform to tell your brand’s story. Reaching practically everyone, every week, TV gets you noticed. 

 

There’s more than one way to get seen on ITV, you can choose from:

  • Commercial break advertising, where your ad campaign can be anything from five to 120 seconds long

  • Creative breaks, where brands can take over entire ad breaks to really capture the nation's attention

  • Reactive breaks, where parts of the ad's creative can be changed moments before it’s aired to respond to live events

  • Teleshopping advertising, where your story can be shared in a 30-minute segment

 

Whatever you choose, we’ll work with you to make sure your campaign is delivered at a scale that suits you.

95% Of commercial shows which attract 5m+ viewers are on ITV

913 Of the top 1k commercial programmes are on ITV

64% Of TV viewers are reached by ITV in a week

38.5m People are reached by ITV in a week

Example ITV Advertising Costs from 2019

Cost for one transmission – split by region

 

Region 11:00 This Morning-Daytime 18:45 Early Evening News 19:30 Coronation Street 21:30 Movie or Drama 23:05 Late Night Movie
Anglia £368 £4,091 £4,463 £5,764 £1,488
Meridian £679 £2,214 £2,415 £3,350 £805
London £1,541 £6,751 £8,438 £10,599 £1,688
Central £805 £5,293 £7,939 £7,400 £1,059
HTV W&W £289 £1,896 £2,845 £2,142 £379
West Country £98 £642 £963 £963 £128
Scotland £418 £2,406 £3,780 £3,079 £412
Granada £549 £3,154 £5,407 £3,673 £991
Border £35 £199 £341 £260 £62
Yorkshire £399 £2,292 £3,928 £3,077 £720
Tyne Tees £175 £1,004 £1,721 £1,385 £316
UTV £103 £676 £929 £749 £169
Total £5,457 £30,617 £43,171 £42,161 £8,218

ITV Advance Booking Deadlines 2021 
 

We’re ending all charges for bookings made after AB deadlines, up to the month of transmission. If you’re an advertiser wanting to stick to your original AB deadline you can continue to do so, and you’ll hold on to all your original benefits, according to your deal: whether that’s agreed dayparts, centre breaks (CBs), position in breaks (PIBs), Pick Your Own (PYO) programme selection and any agreed discounts. The exception to this is contracts which state that schedules are delivered 10 days before the month of transmission.
 

January 2021

February 2021

March 2021

April 2021

May 2021

June 2021

July 2021

August 2021

September 2021

October 2021

November 2021

December 2021

January 2022

February 2022

27th October 2020

1st December 2020

5th January 2021

2nd February 2021

2nd March 2021

6th April 2021

4th May 2021

1st June 2021

6th July 2021

3rd August 2021

7th September 2021

5th October 2021

2nd November 2021

7th December 2021

Explore our Live Opportunities 

 

Partnering with a popular programme, or an aspect of a programme, is a great way for your brand to benefit from a passionate and engaged audience.
Register now to access our exclusive live opportunities.

We love to chat

Discover what the leading
commercial broadcaster in the
UK can do for your business