We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Sign In Trading T&Cs

TV advertising is more targeted than ever, so you have various options at your fingertips to make sure your content is seen by the right people. Not only can you pick which shows you’d like to advertise within, you can also target via location.

We’re well-known for our diverse channels and shows, so we can work together to find a programme loved by your audience.

We’re also the only broadcaster to enable you to target your audience on a national, macro, regional, and micro level, so you can buy TV advertising that reaches the right people in the right places. We can target via many other demographics too, including age and interests.

If you're looking for something a little different, the following types can be produced – either entirely by you, or with the help of our creative team:

Creative breaks

Designed for special occasions, creative breaks allow advertisers to take over an entire ad break in unique ways to promote a certain issue or event. A recent example included Aldi partnering with brands like Microsoft, Gaviscon, and Nurofen to take over a Coronation Street ad break to mark Deaf Awareness Week where all the ads were signed.

Reactive breaks

Another tactic is reactive breaks, which enable you to change the creative moments before it’s aired to respond to live events. A memorable example included the Territorial Army (TA) launching 21 different live ads, each broadcast from Afghanistan. However, we're open to any brief and our in-house partnership strategy team will craft a campaign based on your specific objective.


We'd love to chat

Find out today how the UK’s largest commercial broadcaster will make your business famous