What is CFlight?
CFlight is the UK’s first unified TV advertising metric that captures the vast majority of live, on-demand and time-shifted commercial impacts and impressions across all viewing platforms.
It produces campaign reports that provide de-duplicated total reach and frequency across linear TV and broadcaster VOD (BVOD).
The launch phase of CFlight will combine linear TV advertising impacts with BVOD impressions to give total exposure counts at a broad audience level (Adults). Future phases are planned to add greater flexibility and functionality, including:
Combined impacts and impressions across linear and BVOD
Reach and frequency across linear and BVOD campaigns
Comprehensive exposure measurement across devices, platforms and apps
BVOD only campaigns