Planet V is our self-serve platform launched in 2020 and is designed to put the power of ITV Hub’s premium broadcast content and unique data proposition in your hands. It empowers agencies and advertisers to apply their unique understanding of their audiences to their premium video buys. 

Planet V has been designed by and for the TV industry to deliver against your distinct needs and objectives. As a demand-side platform, sell-side platform and an ad server all in one, Planet V marries the best of programmatic advertising’s customisable buying options with the fundamentals you expect from a market-leading media partner. As a wholly-owned technology, we are able to protect our buyers from advertising fraud and ensure that every pound invested will be delivered as working media. 

Automated, accessible, simple-to-use and configurable - welcome to Planet V, where your advertising is in your hands.

Planet V is already an impactful technology, but we are just getting started. 

As an evolving proposition, Planet V enables us to surface additive premium video inventory, and aims to be the technology that facilitates addressable linear TV on a self-serve platform. Check out ITV AdLabs to stay up to date with all of the latest Planet V innovations.