ITV AdLabs and Magic Numbers have come together to create a new tool to help recession proof your business. This new initiative allows you to create different budget scenarios, for your entire advertising spend, to predict their impact on market share, sales and profit.
Combine your budget with recession forecasts created by Magic Numbers to find out how your share of market will change to 2025, the additional costs of recovering lost market share if budgets were cut and the number of years to return to your pre-recession market share.
Everything you need to present a convincing case to your Finance Director on how advertising can help your business return to growth following a downturn.
