ITV AdLabs and Magic Numbers have come together to create a new tool to help recession proof your business. This new initiative allows you to create different budget scenarios, for your entire advertising spend, to predict their impact on market share, sales and profit.

Combine your budget with recession forecasts created by Magic Numbers to find out how your share of market will change to 2025, the additional costs of recovering lost market share if budgets were cut and the number of years to return to your pre-recession market share.

Everything you need to present a convincing case to your Finance Director on how advertising can help your business return to growth following a downturn. 

Key Benefits

  • Free and easy to use, without a complicated sign-up or subscription

  • Covers all of your advertising spend, not just TV 

  • Built by Magic Numbers, a leading, independent econometrics consultancy

  • Predict your own business performance, as well as your competitors


Ready to see how it works? Click here to try the recovery budget planner

Related article: The worst thing you can do is freeze: A guide to making marketing plans in a recession by Grace Kite

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  • More about our AdLabs proposition
  • Which area is right for your business
  • How you can get involved in beta tests