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Bringing innovative advertising to all

AdLabs is our commitment to involve you sooner in our product development process, invite you in to participate in beta tests and pilots, and to learn with us. We're open for business. 

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Pandora and Ancestry launch ITV AdLabs' first QR Ads

Pandora and Ancestry are the first advertisers deploying ITV’s brand new QR Ads product. QR Ads launched in beta under AdLabs, ITV's new dedicated advertising innovation arm.

Both ITV Hub and ITV linear QR Ads solutions can be targeted to any linear or addressable Planet V audience, utilising ITV’s newly created end-to-end service, comprising QR generation, implementation, tracking, and overlay production. 

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We’re excited to be the first advertiser to trial ITV’s linear QR code beta. At Pandora we’re always looking for smart, innovative ways to drive gifting audiences to our site. We can’t wait to see the results.

Rosie Reeves, Brand Marketing Manager at Pandora

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video time: video title: John Lewis & I'm A Celeb Creative Experience

ITV and John Lewis & Partners Expand I’m A Celebrity...Get Me Out Of Here! Campaign

Following the launch of a bespoke I’m A Celebrity...Get Me Out Of Here! experience in Fortnite Creative, ITV and John Lewis & Partners unveiled further details of the integrated commercial partnership, planned by MG OMD, bringing the retailer’s Christmas story ‘Unexpected Guest’ dramatically to life via a synchronised cross-media event taking place in Fortnite Creative, Outernet London’s Ultra HD screen and in the programme itself.

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When Metavision first imagined bringing two British cultural icons into Fortnite Creative, thoughts immediately turned to how we tie these worlds together in one unifying event. To have the John Lewis ship land in the deep space screen of Outernet London using Epic Games’ Unreal Engine; appear in the virtual castle inside Fortnite Creative and the ITV programme has made this an unmissable lean-in moment.

Luke Price, Co-Founder and Creative Director, Metavision

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Learn how Asda achieved a 40% uplift in sales conversions using Planet V's Data Match solution

Planet V's Data Match solution gave Asda the perfect opportunity to use their first-party customer data to inform the planning, targeting and measurement of their VOD campaign to maximise its effectiveness. ASDA utilised ITV’s Activate measurement solution to analyse uplift in customer actions (in this instance purchase) following ITV Hub ad exposure.

This led to a 40% uplift in conversions from New and Existing customers when exposed to the campaign, a 23% uplift in customer sales for Lookalikes when exposed to the campaign and a £2.36 incremental return on ad spend per £1 spent across Existing and New Customers.

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ITV Partners with The Army for the Launch of Planet V’s Dynamic Creative Solution

Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV have built an integration with video personalisation technology specialist, Cablato, available exclusively to users of ITV’s self-service programmatic platform, Planet V

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The opportunity to bring this to life on ITV was too good to miss, which is why we are thrilled to be working with Capita, Karmarama, and ITV on this new Planet V dynamic creative innovation.

Richard Matthews, Investment Director at Omnigov

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ITV Launches Real-Time Weather Targeting on ITV Hub

Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to target a range of weather conditions, from temperature and rain, to pollen. 

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We’ve developed Weather Targeting in response to growing demand from advertisers seeking trusted, real-time signals to improve their advertising effectiveness. Adding these real-time automated weather triggers to Planet V allows advertisers to activate or adjust their marketing messages based on a user’s local weather.

Alex Maison, Head of Advertising Development at ITV

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