We want to make sure that your advertising is working as hard as possible, so we've created AdLabs Insight to take measurement to the next level. Our new share of voice and recovery budget planner tools, as well as our geo experiment service, are available right now to ITV clients of all shapes and sizes.

Ready to test


The gold standard for regional testing; capture more campaign outcomes than ever before.

  • All-new proprietary planning tools and radically improved TV data
  • Fully-funded research studies from best-in-class partners
  • Delivered by our team of experts for all clients, whether big or small

Find out more


Ad Labs TV Auction Boost .png

It’s now possible to quantify the impact of linear TV advertising on any brand’s paid search campaigns.

  • Covering all linear advertising on all channels, not just for ITV
  • Detailed results can be achieved in as little as 6-weeks
  • Identify which types of paid search campaign respond most to your linear TV advertising

Find out more


Recovery Budget Planner.png

Plan the right budget level to return to growth – no matter what recession

  • Powered by independent data from Magic Numbers
  • Forecast market share, sales and profit to 2025
  • Discover costs to recover market share if budgets were cut

Find out more


Ad Labs Addressable Lift.png

Ever more accurate measurement of the impact of linear and BVOD advertising is possible with ITV.

  • One measurement solution for both linear and BVOD advertising
  • Look back over much longer time periods for a response
  • Drill down to the spot level to understand exactly what’s working hardest for you


Find out more


In the Pipeline:

  • Content Mapping - Map your target consumer against all-channel and platform viewing behaviour to understand the programmes and genres that will appeal the most

  • Campaign/ Brand Lift - A fast, cost-effective way to measure future consumer intentions. Provided by week and by region, no matter how large or small your ITV budget 

  • Digital Behaviours - A suite of measurement tools to help you prove the link between TV advertising and the (immediate) performance of your digital channels

Register your interest

Have an exploratory chat to find out:

  • More about our AdLabs proposition
  • Which area is right for your business
  • How you can get involved in beta tests