We want to make sure that your advertising is working as hard as possible, so we've created AdLabs Insight to take measurement to the next level. Our new share of voice and recovery budget planner tools, as well as our geo experiment service, are available right now to ITV clients of all shapes and sizes.
Ready to test
It’s now possible to quantify the impact of linear TV advertising on any brand’s paid search campaigns.
- Covering all linear advertising on all channels, not just for ITV
- Detailed results can be achieved in as little as 6-weeks
Identify which types of paid search campaign respond most to your linear TV advertising
In the Pipeline:
Content Mapping - Map your target consumer against all-channel and platform viewing behaviour to understand the programmes and genres that will appeal the most
Campaign/ Brand Lift - A fast, cost-effective way to measure future consumer intentions. Provided by week and by region, no matter how large or small your ITV budget
Digital Behaviours - A suite of measurement tools to help you prove the link between TV advertising and the (immediate) performance of your digital channels
Register your interest
Have an exploratory chat to find out:
- More about our AdLabs proposition
- Which area is right for your business
- How you can get involved in beta tests