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We want to make sure that your advertising is working as hard as possible, so we've created AdLabs Insight to take measurement to the next level. Our new share of voice tool is available right now to ITV clients of all shapes and sizes. 

Ready to Test:


Share of Voice

Easy, real-time SOV reporting for all UK TV spend (inc. VOD and sponsorship).

  • Covers linear, VOD and sponsorship
  • Against a competitor set you define 
  • Instant reporting across 100+ variables


Geo Experiments

Use ITV’s regional structure to run A/B testing - integrated with your digital analytics

  • Specialist support with experiment design, execution and analysis
  • Access to ITV's macro / micro regional network
  • Easy integration with Google Analytics

In the Pipeline:

  • Content Mapping - Map your target consumer against all-channel and platform viewing behaviour to understand the programmes and genres that will appeal the most

  • Campaign/ Brand Lift - A fast, cost-effective way to measure future consumer intentions. Provided by week and by region, no matter how large or small your ITV budget 

  • Digital Behaviours - A suite of measurement tools to help you prove the link between TV advertising and the (immediate) performance of your digital channels

Register your interest

Have an exploratory chat to find out:

  • More about our AdLabs proposition
  • Which area is right for your business
  • How you can get involved in beta tests