At AdLabs we think there’s no form of TV measurement more robust than regional testing. But compared to the digital platforms, this approach can feel old-fashioned. Which is why we’re launching Geo-X by ITV, a new consultancy service for modern marketers.
This includes:
New Tools and Better Data: Vastly improved TV data and a suite of proprietary planning tools to help you select the right region & campaign budget.
Fully funded third party research studies: Measuring the incremental uplift of sales, website visits, brand metrics and even search activity.
Scaleable expert advice: Our team of experts will provide as much, or as little, support as you need. From initial set-up and design, right up to the final presentation itself.
Key Benefits
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FOR ALL CLIENTS: It doesn’t matter if you’re a multinational brand or a new-to-tv regional advertiser, Geo Experiments by ITV will work just as well for your campaign.
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EASY TO UNDERSTAND: The idea of comparing advertised and non-advertised regions is both easy to understand and to communicate to the wider business.
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UNCOVER YOUR ROI: Isolate the short & long term sales impact of TV, putting to bed once and for all the argument whether TV ‘works’.
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MULTIPLE OUTCOMES: Geo-X lets you measure more than just sales, we can demonstrate the impact on brand and other channels, especially in digital.
Interested in finding out more? Email us at mit-group@itv.com
Register your interest
Have an exploratory chat to find out:
- More about our AdLabs proposition
- Which area is right for your business
- How you can get involved in beta tests