Advertise on ITV
Broadcast TV’s power is unparalleled. And - as the UK’s biggest commercial broadcaster - we’ve got unrivalled reach. We’re where popular culture plays out: exclusive live sports, culture-shaping dramas, trusted daytime telly and reel-you-in reality that keeps them coming back for more, and more, and more.
Our sheer scale and range mean ads with us bring in outsize returns. Every channel’s a different character, too, designed for a different audience. So you can get the right eyes on you, through powerful brand-safe content.
Big and brilliant and beautiful, it’s the home of mainstream entertainment. Featuring our most popular shows: I’m a Celebrity… Get Me Out of Here!, Emmerdale and Coronation Street, ground-breaking dramas like Mr Bates vs the Post Office and Code of Silence, and the biggest live sports events. The daytime powerhouses, too: Good Morning Britain, This Morning, Lorraine and Loose Women.
ITV1 reaches 35 million adults (67.5%) every month
It’s real. Raucous. Outrageous. For reality and younger-skewing programmes like Love Island and Big Brother.
ITV2 reaches 2.9 million adults aged 16-34 (10%) every month
Great stories, passionately told. For much-loved classics like Vera and Grace, attracting more affluent audiences.
ITV3 reaches 6.9 million stay-at-homers (25.5%) every month
Straight-up, souped-up, all-action. For all things sport, from football to cycling, snooker, darts and horse racing.
ITV4 reaches 7.3 million men (29.3%) every month
For a hit of healthy competition
Advance Booking
Good news: we’re stopping charges for bookings after the AB day, up to the month your ads air. If you want to stick to your original AB day, you can. You’ll keep all your deal’s original benefits, too.
See AB Days for 2025/2026 below
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Dec 2025 AB Day = 30th September 2025
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Jan 2026 AB Day = 4th November 2025
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Feb 2026 AB Day = 2nd December 2025
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Mar 2026 AB Day = 6th January 2026
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Apr 2026 AB Day = 3rd February 2026
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May 2026 AB Day = 3rd March 2026
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Jun 2026 AB Day = 7th April 2026
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Jul 2026 AB Day = 5th May 2026
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Aug 2026 AB Day = 2nd June 2026
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Sep 2026 AB Day = 7th July 2026
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Oct 2026 AB Day = 4th August 2026
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Nov 2026 AB Day = 8th September 2026
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Dec 2026 AB Day = 6th October 2026
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Jan 2027 AB Day = 3rd November 2026
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Feb 2027 AB Day = 8th December 2026
