Competition Alert!

With a total prize fund of £1 million in ITV airtime up for grabs, we’re calling on Creative Agencies, Brands, and Media Agencies to develop bold, creative  campaigns that encourage the nation to take small, meaningful steps towards better mental health.

The award aims to reflect ITV's wider commitment to fostering a world in which we all do more to look after our mental wellbeing, whether through our programmes, our people or across the industry as a whole.

Stage 1

Please submit a 2-page PDF*, max 800 words, which must include all the of the following elements:

• Your script

• Your insight and campaign idea

• Your target audience

• Why you believe your brand can have a positive impact on mental wellbeing

• The results you believe your campaign will have

*The entry can be submitted by either a brand, media agency or creative agency. 

Following the closing date, the shortlisting panel will establish a shortlist of campaigns who will then progress to the second stage of the award competition.

Stage 2 

If your campaign idea is shortlisted you will be given one month from the shortlist announcement on 25th March 2026 to develop an in-person pitch.

Each brand will have a maximum of 20 minutes to pitch, followed by 10 minutes of questions from the judges. The pitches will be held in London, in front of the main judging panel.

The judging panel will be encouraged to discuss each pitch, considering all the criteria, before making their decision on who to award the prize to via a sealed entry form.

You can read full terms & conditions for this competition by clicking below. 

If you have any questions please contact us on itvmedia@itv.com.