60 Minute Makeover

Using the essence of the original format, one person will be nominated by their partner, relative or close friend to have their home transformed in 60 minutes without them knowing. We’ll invite one handy interior designer and their team to take control of the project and breathe a breath of fresh air into two rooms in dire need of a face lift.

Before our designer and their team get to ripping up the rooms, the nominating contributor will go around the two rooms with some iconic 60 Minute Makeover ‘KEEP’ tags to put on anything they know the contributor won’t want to part with. In addition to the ‘KEEP’ tags, they’ll also have a couple of ‘UPCYCLE’ tags to give our designer free reign on a few pieces that need a little TLC.

Partnership Package Details

Scheduling (indicative and subject to change)

• Scheduling subject to funding

• Weekday Afternoons

• 2 option: 30 X 60 min episodes, 60 X 60 min episodes

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

Broadcast & Online

On-air sponsorship idents

• 80'' per 60 minute episode
• 15" intro ident
• 10" either side of each centre break
• 5" closing ident
• Sponsor logo on broadcast promos longer than 10sec, if used

Online streaming Idents

• 10'' bumpers around all free long-form catch-up content available on ITVX & STV Player  

Licensing

• Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

  • Funders owned, earned & paid social media

  • Consumer and trade PR

  • Funders website and/or app

  • Online display and online video

  • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

  • Right to create and use show logo & funders lock up logo for use as listed above

Brand Integration

• By funding 60 Minute Makeover, we’ll work with you to form a campaign which reaches the masses across all touchpoints

AFE Price for 30 eps: £801,000 NET +VAT

AFE Price for 60 eps: £1,620,000 NET +VAT