Be Your Own Boss 2024

Holly Tucker, MBE is the queen of small businesses. As co-founder of Not on the High Street, she understands what it takes to build a successful small business where you’re using your creativity to do what makes you happy… and pay the bills.  Those two goals are not always easy to align. 

So in this series, Holly uses all her experience to help people realise their dreams of doing what they love, and loving what they do.  It’s the ultimate aspiration for all of us. 

This could be a life changing encounter for our featured founders.  In a short amount of time, we’ll see their business reinvigorated. But the real heart of the series is the emotional transformation of our founders. No-one has ever told them ‘you’re doing well’. Or ‘it’s tough but you can do it’. Having Holly believe in them is nirvana for the soul. Their emotional reaction is the ultimate feel-good hook to keep the audience watching ‘til the end.

Partnership Package Details

Scheduling (indicative and subject to change)

• Scheduling subject to funding

• Weekday Afternoos

• 5 X 60 min episodes

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

Broadcast & Online

On-air sponsorship idents

• 80'' per 60 minute episode
• 15" intro ident
• 10" either side of each centre break
• 5" closing ident
• Sponsor logo on broadcast promos longer than 10sec, if used

Online streaming Idents

• 10'' bumpers around all free long-form catch-up content available on ITVX & STV Player  

Licensing

• Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

  • Funders owned, earned & paid social media

  • Consumer and trade PR

  • Funders website and/or app

  • Online display and online video

  • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

  • Right to create and use show logo & funders lock up logo for use as listed above

Brand Integration

• By funding Be Your Own Boss, we’ll work with you to form a campaign which reaches the masses across all touchpoints

AFE Price: £300,000 NET + VAT