Fred Sirieix's Love Letter To Britain

In this series Fred wants to celebrate all the things he’s come to adore about Britain. From the people, history and diverse culture to landscape, coasts and parks and yes…the pubs. Along the way he’ll be tasting Britain’ from the the humble yet magnificent bacon sandwich in a proper ‘caf’ - to more surprising culinary pleasures  like hunting for the delicate truffles only found in South Wales. 

Viewers will be taken on a grand tour around Britain to visit Fred's foodie first loves - the dishes, the flavours and the aromas that made his heart swell. He’s packing his bags, hopping on his trusty eco-motorbike and heading off on a homage to his adopted homeland.



Partnership Package Details


Scheduling (indicative and subject to change)

  • Scheduling subject to funding

  • Weekday Afternoons

  • 5 X 60 min episodes

  • ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD


Broadcast & Online


On-air sponsorship idents

  • 80'' per 60 minute episode
  • 15" intro ident
  • 10" either side of each centre break
  • 5" closing ident
  • Sponsor logo on broadcast promos longer than 10sec, if used


Online streaming Idents

  • 10'' bumpers around all free long-form catch-up content available on ITVX & STV Player  



  • Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

    • Funders owned, earned & paid social media

    • Consumer and trade PR

    • Funders website and/or app

    • Online display and online video

    • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

    • Right to create and use show logo & funders lock up logo for use as listed above


Brand Integration

  • By funding Fred Sirieix's Love Letter to Britain, we’ll work with you to form a campaign which reaches the masses across all touchpoints


AFE Price: £370,000 NET + VAT

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