Minds & Miles

We join World and Olympic Champion, and the most successful male track distance runner ever, Sir Mo Farah as he embarks on a transformative journey with a group of people each battling their own personal mental health problems.

Mo believes in the significant role physical health can play in helping improve and sustain good mental health and so he is on a mission to get people moving, ONE PERSON AT A TIME.

‘Minds and Miles' follows Mo as he guides and supports the participants along their physical and mental wellness journey, helping them work out how to lead their best lives, and proving that any road to recovery is trodden: ONE STEP AT A TIME.

Partnership Package Details

Scheduling (indicative and subject to change)

• Q1 2025

• ITV1 - Weekday post peak

• ITV4 - Repeated weekday peak

• 3 X 60 min episodes

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1, STV1HD & ITV4

Broadcast & Online

On-air sponsorship idents

• 80'' per 60 minute episode
• 15" intro ident
• 10" either side of each centre break
• 5" closing ident
• Sponsor logo on broadcast promos longer than 10sec, if used

Online streaming Idents

• 10'' bumpers around all free long-form catch-up content available on ITVX & STV Player  

Licensing

• Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

  • Funders owned, earned & paid social media

  • Consumer and trade PR

  • Funders website and/or app

  • Online display and online video

  • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

  • Right to create and use show logo & funders lock up logo for use as listed above

Brand Integration

• By funding Minds & Miles, we’ll work with you to form a campaign which reaches the masses across all touchpoints

AFE Price: £660,000 NET + VAT