Big Brother 2024

The OG of reality is back for a second series on ITV2 and ITVX, following a successful return in 2023. A new cast of carefully selected Housemates, from all walks of life, will take up residence in the world’s most famous reality TV home for up to six weeks, with cameras capturing their every move and the nation following every twist and turn. The action will all play out under the roof of the iconic Big Brother house. Shopping tasks, nail-biting nominations and live evictions will be back, with the public once again playing a crucial role, voting throughout the series and ultimately determining the winner.

Partnership Package Details

Broadcast (indicative and subject to change)

  • ITV2, ITV2HD and ITV2+1
  • Q4 2024
  • Peak Weekdays and Weekend
  • Big Brother - 34x60 & 2x90
  • Big Brother: Late & Live - 36x60

Broadcast & Online 

  • On-air sponsorship idents:
  • 80” sponsorship accreditation per 60 min episode120” sponsorship accreditation per 90 min episode
  • 15” intro ident
  • 10” either side of each centre break
  • 5” closing ident

Online streaming idents

  • 10-second bumpers around free full-length programme content on the ITVX websites, mobile apps and connected TVs (excluding Virgin and Sky)

Predicted impressions: 120 million

Digital & App

ITVX live stream from 9pm on Saturdays and from 11pm Sunday-Friday (except 11.30pm when there is a 90 minute episode) Streams will finish at 2am.

Lead Show App Sponsorship

Omnipresent interactive placement in the app header

High-profile latest-feed placed inventory including:

  • 3 x Hero Ad Tiles
  • 4 x Standard Ad Tiles
  • 2 x App Takeovers

Plus 1x Promo Tile running for 5 days in the discover - feed.

2 x Homepage takeovers on high-traffic eviction nights + 1 x production

1m ROS display ad impressions across the 6 weeks of the show


Coming to market date:  24th April on a 15-working day window

Open market date: 15th May

Guide Price: £5.65 Million Gross + VAT


Social Media

  • 12 x branded social posts from the Official BB social platforms – subject to production approval of platforms and dates
  • X Amplify
  • Sneak Peek in the official BB app and from the official BB X account


  • Rights to use show IP (logo) across owned platforms including:
  • Social, online and consumer comms
  • Trade and consumer press
  • Customer and employee communications including direct marketing
  • Out of home communication
  • Broadcast – subject to sponsor sharing the planned media laydown of assets including the show IP
  • Rights to run internal, trade and consumer facing competitions
  • Rights to use official press imagery of cast on owned platforms.


  • Access to daily press release
  • 6 x tickets to weekly Live Evictions
  • 10 x tickets to the Series Final


  • Sponsor logo on broadcast promos longer than 10 seconds, if used

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