BE Studio Sponsorship Opportunity: Celebrity Catchphrase 2024
Since its debut in January 1986, Catchphrase has been an ever-present in popular culture and a British TV classic, recognised by 91% of the population. It's a nostalgic escape from the everyday, resonating deeply with audiences, providing a source of comfort and light hearted entertainment.
For one of the nation’s favourite legacy shows, it’s only appropriate to have one of the nation’s hardest working and most recognisable celebrity hosts. Enter Stephen Mulhern; standing at the helm of this beloved show, he brings his own brand and magic to Saturday nights that never fails to entice and entertain.
Sponsorship Package Details
Scheduling (indicative and subject to change)
- ITV, ITV1+1, ITV HD and STV, STV+1 & STV HD
- Weekend Peak - Pre 9pm
- Q4 2024
- 16 x 60 minute episodes
Broadcast repeats on ITV2 throughout deal period - subject to restrictions, subject to scheduling.
Broadcast and Online
- On-air sponsorship idents, with a minimum of 80" of accreditation per 60-minute episode
- 10" bumpers around free programme streaming content on ITVX and the STV Player, websites and mobile apps, and connected TVs (excluding Virgin and Sky)
Marketing
- Sponsor logo on broadcast promos longer than 10 seconds, if used
Coming to Market Date: Wednesday 29th May 2024
Open Market Date: Wednesday 12th June 2024
Guide Price: £475,000 Gross + VAT
