Emmerdale has been part of the British vernacular for over 50 years. It remains relevant and pivotal to our audiences daily TV viewing with an average 4.1m viewers watching every week night.

We’re obsessed as a nation with Drama’s but ITV’s Continuing Drama, Emmerdale gives them a richer experience. A breadth of storylines that keep them gripped and characters that become a part of their family, all year round.

All these attributes create a wealth of opportunities for brand to build a powerful emotional connection to a invested actively engaged audience.

Partnership Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD
• TX August 2024- 2026 (2 year deal)
• Weekday peak (Monday- Friday)
• A Minimum of 310 first-run episodes
• Plus any repeat shows across the ITV channel network including any one-off Emmerdale specials and “Classic” Emmerdale episodes on ITV3

Broadcast and Online 

On-air sponsorship idents (ITV1, ITV1+1 & ITV1HD, STV, STV+1 & STVHD)

• 40 seconds of sponsorship accreditation per 30-minute episode and 80 seconds per 60-minute episode 

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Online streaming idents (ITVX, STV player)

• 10” idents around free programme catch-up content on the ITVX website and STV Player website, mobile app, and connected TVs, plus Sky and Virgin

• 5” idents around short-form programme content on itvx.com and stv.tv

• Predicted impressions across 10” and 5” bumpers on ITVX: circa 250 million

Digital (per year)

• Sponsor Button on ITV.com/Emmerdale

• 8 x Home Page Takeovers on ITVX, including 4 x production

• 5 million ROS or targeted (where available) display impressions across ITV.com

• 900,000 ROS display impressions across STV.tv

Social media (per year)

• 12 posts per platform each year (48 in total) Branded Social Media posts (across Emmerdale Platforms, e.g., Facebook, Instagram, Twitter, TikTok)

• 2 x Bespoke Branded Content VT Campaigns (Branded Content – Includes Production)

Experiential (per year)

• Access to the Emmerdale Village Set for the following activity:

3 x set tours (1 per quarter) for consumer / trade guests with up to 6 people on each tour). N.B. not including meet and greet with cast.

3 x VIP set tours (1 per quarter) for consumer / trade guests with up to 6 people on each tour). including meet and greet with cast on set.

• Access to set for one internal event – e.g. staff meeting for up to 15 people  (subject to availability)

• Rights to access set on 2 x weekends for filming and recce if idents are to be filmed on set (subject to availability)

• Up to 2 x talent appearances for internal sponsor events or launches

• Up to £2,000 worth of Emmerdale merchandise to be used as giveaways

• 2 x Free-To-Enter competitions on ITV.com/win

• Rights to host up to 2 competitions with Emmerdale on sponsor’s owned platforms – subject to editorial and compliance approval

Licensing Package

The right to use the licensed Emmerdale brand assets (including Emmerdale logo and Village and Woolpack images) across sponsors owned platforms including:

• Sponsor’s owned website, owned social platforms & apps

• Sponsorship idents

• Social media and online

• PR and internal comms

• In-store and on-pack promotions

• ECRM and direct marketing

• Competitions targeting consumers, trade & employees

• Experiential and events

• All activation and use of assets is subject to approval by ITV

• (n.b. Licensed images will not include cast members)

Product Licensing (per year)

Rights to create 3 x consumer products (subject to royalty capping of 8% on retail price and excluding alcohol products)

Product Placement Package (per year) 

• Product Placement (subject to editorial and compliance brand approval and product/brand being non-HFFS)

• Monthly reporting on Nielsen Product Placement

Research (per year)

• Multi-wave bespoke research work continuation with Consumer Insights, ITV contribution up to the value of £30k net per year

• Savanta Research of Product Placement up to a value of £30k per year

• Results to be shared and approved for use in a published case study.

Guide Price:

Year 1 - £8.5m gross + VAT

Year 2 - £8.5m gross + VAT

Total fee - £17m gross + VAT (exclusive of any production costs)

Open market: 17th April 2024