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Celebrity Juice 2021

The award-winning Celebrity Juice is back this spring for its 25th series!
Hosted by the irrepressible Keith Lemon, each episode sees our team captains, Laura Whitmore & Emily Atack, joined by a host of top celebrities going head to head in a series of hilarious rounds unlike any other panel show.
Sometimes outrageous, frequently a little bit shocking and guaranteed to make you laugh your pants off, Celebrity Juice remains one of the most talked about shows on telly –  sha-ting!

Partnership Package Details



  • 8 x 45min
  • Weekday peak
  • Minimum 1 repeat per week
  • Q2 2021
  • ITV2, ITV2+1, ITV2 HD 


Broadcast & Catch Up

On air sponsorship idents:        

  • 15” opening ident 
  • 10” centre break idents
  •  5” closing ident
  •  40" per 30min episode

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub website, mobile app and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

Rights to the Programme

Rights to use the Celebrity Juice logo, brand & IP, co-branded lock-up logo (to be produced by client), show icons & graphics, official set imagery, leverage of games and format points, across brand owned digital platforms and activations including:

  • Social platforms
  • Digital newsletter for customers
  • Client website
  • Consumer competition & giveaways
  • Show commentary

ATL useage:

  • Digital newsletter for customers
  • Logo on idents
  • Ability to produce CJ merchandise for free giveaway competition (exact merchandise to be agreed)  
  • Trade PR and consumer PR

*All assets are subject to rights holder approval

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