One of the biggest channels on digital television amongst all audiences, especially men – ITV4 has entertained the masses since 2005 with its broad selection of shows.
 

Some of the most unique programming from the ITV4 schedule is available for sponsorship running from 9pm to 3am. Available from H2 2021 for a whole year, with a huge volume of accreditation and allowing the brand to build up an amazing association with ITV4’s great content.

Partnership Package Details

Scheduling

• ITV4, ITV4+1, ITV4 HD
• Selected programming from 9pm to 3am every night
• Minimum 550 hours of shows during 12 months
• Over 700 minutes of sponsor accreditation

Exclusions include:

• Pre sponsored shows/AFPs
• Movies
• Pre sponsored sports events
• Blue Light Programming
• Teleshopping

Broadcast & Catch Up

On air sponsorship idents:        

• 15” intro
• 5” closing ident
• 2 x 10" idents per break

Catch-up & online idents:       

• 5” bumpers around free programme catch-up content on the ITV Hub and mobile app, and connected TVs (excluding Virgin and Sky).
  Sponsor logo on broadcast promos longer than 10sec, if used

Rights to Package

Further Activation of the partnership beyond broadcast:

• Right to use licensed property on social media and online to promote the association and competitions
• Right to use licensed property in press, trade or staff engagement activations to promote the association and competition

Prizes (TBC):

• 2 x ITV4 themed prizes to be used as prize in competition related to the sponsorship