The 1% Club 2022

Coming to ITV for the very first time is the exciting and brand new game show format – The 1% Club! Hosted by award winning comedian and presenter Lee Mack, The 1% Club is a quiz show which tests how smart you are compared to the rest of the country. It tells you if you are in the top 75%, 50%, 10% or ultimately, if you are in the top 1%.


All the questions test brain power and ingenuity, as the show isn’t about general knowledge or your ability to memorise facts. This is a chance to see how your brain actually works as it is a test of real intelligence and how you compare to the rest of Britain! It doesn’t really matter whether you are 8 or 80, you could still compete on an equal level.

Partnership Package Details



  • Q2 2022 
  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
  • 8 x 60 minute episodes
  • Weekend evening peak

Broadcast & Catch Up

On air sponsorship idents:        

  • 80” per 60 min episode    
  • 15” opening ident
  •  10” centre break idents
  •  5” closing ident

Catch-up & online idents:       

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

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