The 1% Club 2022
Coming to ITV for the very first time is the exciting and brand new game show format – The 1% Club! Hosted by award winning comedian and presenter Lee Mack, The 1% Club is a quiz show which tests how smart you are compared to the rest of the country. It tells you if you are in the top 75%, 50%, 10% or ultimately, if you are in the top 1%.
All the questions test brain power and ingenuity, as the show isn’t about general knowledge or your ability to memorise facts. This is a chance to see how your brain actually works as it is a test of real intelligence and how you compare to the rest of Britain! It doesn’t really matter whether you are 8 or 80, you could still compete on an equal level.
Partnership Package Details
Scheduling
- Q2 2022
- ITV, ITV+1, ITV HD and STV, STV+1 & STV HD
- 8 x 60 minute episodes
- Weekend evening peak
Broadcast & Catch Up
On air sponsorship idents:
- 80” per 60 min episode
- 15” opening ident
- 10” centre break idents
- 5” closing ident
Catch-up & online idents:
- 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
- Sponsor logo on broadcast promos longer than 10sec, if used