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The Masked Dancer

This new series, produced by Bandicoot Scotland, will see celebrity contestants perform unique dances, whilst covered from head to toe in extravagant, colourful costumes and masks, leaving the viewers and star panel to guess their identities.

The new format will feature 12 celebrities stepping onto the dancefloor to take on character alter egos as they trip the light fantastic in a bid to wow the panel and confuse with their moves. From ballet to ballroom, salsa to swing and everything in between, the mystery line up will be dancing onto screens this Spring.

Partnership Package Details


On air sponsorship idents:

  • 15” intro
  • 1x 10" per CB
  •  5” closing ident
  •  per 90min episode

Catch-up & online idents:

  • 10” bumpers around free programme catch-up content on the ITV Hub & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
  • Sponsor logo on broadcast promos longer than 10sec, if used

Digital & App

  • 3m display ad impressions (MPU & leaderboard) across itv.com
  • 200k display ad impressions (MPU & leaderboard) across stv.tv
  • 2x Hub Takeovers on itv.com, including 1x production



Social Media and Content   

  • 5x branded social posts from the official programme pages on Facebook, Twitter or Instagram

Rights to the Programme

Rights to use programme name, logo and key assets in marketing comms across platforms including:

  • PR and internal comms
  • Social media and online
  • ECRM and direct marketing
  • Competitions -not to include Bandicoot’s official merchandise
  • NB this will not be available for gambling clients due current commitments 


  • ITV, ITV+1, ITV HD and STV, STV+1 & STV HD  
  • 7x 90min
  • Stripped week 
  • Q2 2021

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