This Morning Fashion 2024

This is an exciting five month opportunity for a brand to sponsor two This Morning Fashion segments a week between April - August 2024. 

Showcasing everything from seasonal trends to the latest high street steals, sponsorship of This Morning Fashion provides a powerful platform for your brand to connect with an engaged audience passionate about fashion. 

Partnership Package Details

Scheduling (indicative and subject to change)

  • ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD
  • Weekday Daytimes
  • Sponsorship of 2x fashion segments a week between April - August 2024, typically Tuesday and Friday

Broadcast and Online

On air sponsorship idents:

  • 1 x 10-second ident to play out before the fashion segment twice a week (typically Tuesday and Friday)

  • N.b. each ident is placed within the programme itself

Online idents (ITVX and STV Player):

  • As this is an in-show sponsorship the sponsors’ idents will be manually stitched into the programme. Idents will therefore appear on all platforms and won’t be clickable when shown on the ITVX and STV Player


  • 1 x branded Instagram story from the official This Morning Instagram account


​​​​​Rights to use the This Morning Fashion logo on sponsor’s owned platforms including:

  • Sponsorship idents across ITV1 and STV broadcast channels and catch up on ITVX and STV Player
  • PR and internal comms

  • Social media, excluding paid 

  • Sponsors owned website, newsletters and e-commerce

  • Competitions and giveaways, targeting consumers, employees or trade (subject to competition mechanism) promoted from sponsors owned channels (excluding paid)

  • Consumer trade & PR

Coming to Market Date: Wednesday 7th February 2024

Guide Price: £450,000 gross + VAT




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