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Our Channels

Whoever you want to reach, we have the audience to match. We’re the only broadcaster to give you the power to target national or local audiences and everything in between.

More Than TV

Reaching 34.2m viewers a week (that’s nearly 56% of all TV viewers), ITV is at the heart of popular culture and we’re proud to be the most watched and most talked about commercial broadcaster in the UK. Whether you’re looking for an emotional drama, a hard- hitting documentary, or a laughter-fuelled entertainment show – advertising with ITV means standing alongside some of the most watched television in the UK. The Masked Singer, Saturday Night Takeaway, and I’m A Celebrity...Get Me Out of Here! are just a few of our stellar family entertainment offerings. ITV features incredible talent across our shows such as Holly Willoughby, Ant & Dec and Beverley Knight.

95% ITV had 95% of the top commercial programmes for Housepersons in Q1-Q3 2021.

58% ITV reaches over 17 million ABC1 Adults in an average viewing week, which is 58% of the demographic.

89 ITV showed 89 of the top 100 commercial programmes in 2021


ITV is truly where drama lives. In 2022, the high octane thriller, Trigger Point, hit our screens featuring acclaimed British actor Vicky McClure. The Ipcress File will launch in spring 2022 and stars the brilliant Joe Cole and the outstanding Sheridan Smith plays a leading role in gritty drama No Return. In 2021, ITV had three of the top five new dramas of the year; The Pembrokeshire Murders averaged 9.3m, making it ITV’s best new drama for nearly 8 years! Grace aired in March with 7.3m viewers and The Bay was the most watched drama on ITV Hub.

Olly Murs will host brand new ITV series Starstruck in 2022. Teams of superfans go head-to-head, experiencing the ultimate star makeover as they transform into their icon before stepping onto the stage to sing one of their biggest hits. The judges, Adam Lambert, Sheridan Smith, Beverley Knight and Jason Manford, decide their favourite team of the night before the voting audience pick just one person to go through to the series final.

ITV is proud to be home to the most-watched programme of the year, with England’s Euro 2020 semi-final watched by 18.4m viewers. With the FIFA World Cup 2022 also on ITV this year, there are lots of opportunities to get involved in advertising to the nation. 

We’re thrilled to be home to the nation’s longest-running and most popular soap, Coronation Street, which averaged 5.7m viewers in 2021. We also house the much loved Emmerdale, the second biggest soap on TV, after beating Eastenders 4 years in a row.

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Entertainment shows continued to be a fan favourite, with 7.3m watching Saturday Night Takeaway’s opening show, giving ITV its 3rd biggest overnight entertainment audience in 2021. Three part series, DNA Journey, averaged 4.6m viewers and had a male profile of 37%, higher than most entertainment shows. Star-studded show An Audience with Adele was watched by 8.6 million viewers. It was the 7th most popular programme on the ITV Hub last year with 1.6 viewers watching this way. 

If all that wasn’t enough, our Daytime offering is unrivalled too, with more than 1,500 hours of live programming each year on Good Morning Britain, Lorraine, This Morning and Loose Women. Good Morning Britain had its biggest audience in its 7 year history on the 9th March (the day after the Meghan and Harry interview) with 1.4m viewers. This Morning averaged over a million viewers a day in 2021 which (with the exception of the last year) is the best since 2013 and up in 2019 by 22%. It also had its highest share for an astonishing 14 years with 211%. ITV’s daytime share of viewing is more than double that of Channel 4 & Channel 5 combined.

So, wherever you need to build brand awareness, drive traffic to your website or increase footfall in store, ITV has got you covered with brilliant content and advertising opportunities to suit all needs and budgets.


In 2021

  • Across the whole Euros tournament ITV averaged 5.7m for the coverage and 7.2m for the matches. It was streamed 68 million times on the ITV Hub.
  • Series 21 of I’m a Celebrity averaged an audience of 7.7m, with the first episode being the 3rd biggest audience of the year with 11.1m.
  • Kate Garraway’s moving documentary Finding Derek had an overnight audience of 4.5m, which was the biggest factual audience in that slot for over a decade.  
  • The Pembrokeshire Murders averaged 9.3m, making it ITV’s best new drama for nearly 8 years..
  • Coronation Street was the most watched soap averaging 5.7m.
  • The Larkins was ITV’s biggest 8pm drama audience for 3 years
Source: BARB/Techedge, January - December 2021
Reach based on 3+ minutes of consecutive viewing

ITV 2021 Factsheet

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Outrageously Entertaining

ITV2 successfully targets those younger audiences that can often prove hard to reach. The channel captures and retains a gender-neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 18% of this age bracket in an average week - that’s 2.5m viewers!

ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies and format entertainment. For the last five years, ITV2 has overtaken its closest competitor, E4, to claim the title of the most-watched digital channel for 16-34 Adults. Overall, it was the fourth biggest channel for 16-34’s and 16-24’s in 2021, only behind ITV, BBC One and Channel 4.


+46% 73 of ITV2’s programmes were watched by over a million viewers in Q1-3, up by +46% on last year.

15% ITV2 took a 4.4% share of Adults' multi-channel impacts, a 15.0% share of 16-24 Adults' multi-channel impacts and a 14.2% share of 16-34 Adults' multichannel impacts during Jan-December 2021.

+21.9% ITV2 grew by +4.5% for Adults, +17.5% for 16-24 Adults and +21.9% for 16-34 Adults.

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ITV2 is home to the Seth MacFarlane series American Dad, and the famous Family Guy, which both continue to bring in a younger audience late at night, every night. Returning in spring 2022, the channel also plays host to Celebrity Juice, TV’s most scandalous panel show, with the exceptionally naughty Keith Lemon and returning team captains Laura Whitmore and Emily Atack.

The Social Media Murders premiered in November 2021 and averaged 726k TV viewers with a 3.7% share. The first episode, Grace Millane, averaged 865k viewers with a 4.5% share, making it ITV2’s best new launch since Supermarket Sweep in 2019. The total average audience for the series goes up to 984k for 28-day viewing.

In June 2021, ITV2 put the fun back into summer as Love Island returned with host Laura Whitmore in stunning Mallorca.

The seventh series was watched by 3.3m TV viewers, averaging 4.2m viewers across all devices, which was up on the 2020 series by +0.3m viewers. This made it the biggest series on a digital channel since Love Island in 2019. 16-34’s delivered 1.7m TV viewers, with a 51.8% share, making it the third most watched series in 2021 across all channels, only beaten by Line of Duty and The Great British Bake Off.

16-34 For 16-34’s, Love Island won the 9pm slot an impressive 45 times across its run, only beaten by some Euro 2020 matches.

4.2m The total average audience was 4.2m viewers.

ITV2 2021 Factsheet

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The Home of Reality


ITVBe is the proud home to the best of British originated reality TV programming and a broad and colourful collection of US reality TV programming. The channel features real people with big personalities, in their own environment, and gives viewers an inside look into their vibrant and eccentric lives.


10th ITVBe was the 10th most popular digital channel in prime time for 16-34 Women in 2021.

35m ITVBe’s Top 10 programmes were streamed nearly 35 million times on ITV Hub in Q1-3 2021.

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Aimed at 16-34 year old Women and Housepersons with Children, the channel appeals to a dynamic and current audience who are attracted to the aspirational and revealing content. 

Viewers love talking about ITVBe’s programmes, which are filled with many shareable and topical moments. They also enjoy engaging with ITVBe’s talent who use their strong social media presence to drive their followers to the channel.

Billie & Greg: The Family Diaries came to our screens in Autumn 2021 averaging an audience of 296k across all devices. After a huge cast shakeup, The Only Way is Essex returned in September for its 29th series with 0.4 million viewers tuning in for the drama. There were more commissions from the TOWIE alumni with a one-off special following Jess Wright’s show-stopping Spanish wedding with an audience of 190k. Additionally, there was a two-part series documenting the journey of Georgia and Tommy as they became parents for the first time; the series averaged 406k viewers, rising to 560k inclusive of repeats and 28 day viewing.

6.6m ITVBe reached 11% of viewers, or 6.6m Individuals, each month from January to September 2021.

0.4m The Only Way is Essex returned in September with 0.4 million viewers tuning in.

ITVBe 2021 Factsheet

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Great stories, passionately told

ITV3 is renowned for its great storytelling and timeless drama collections. The channel features much-loved programming including Manhunt and Vera. Moreover, ITV3 was the most-watched digital channel in 2021 for both all individuals and ABC1 Adults. 292 programmes on the channel had over half a million viewers. 

During Jan-December 2021, ITV3's share of multi-channel impacts increased to 6.9% for Adults and 7.3% for ABC1 Adults, which was a YOY gain of +0.2 and +0.1 share of commercial multi-channel impact points respectively. ITV3 was also the No.1 digital channel across all time and prime time for all Adults, Housepersons and ABC1 Women. And the second best performing channel for ABC1 Adults. 


No.1 ITV3 has been the most watched digital channel for the past 9 quarters in a row.

25% ITV3 reached 7.5m ABC1 Adults on average per month in 2021 which is 25% of that audience

15.3m ITV3 reached 15.3 million individuals each month of 2021 - that’s 25% of viewers.


ITV3 had its first programme to get over 2 million viewers in 2021. The first series of Manhunt was shown on consecutive nights in September ahead of series two being shown on the main channel and averaged 2 million viewers. Series 10 of Vera averaged 1.1m viewers in August. 115 episodes of the long-loved drama were shown on ITV3 last year, with 15 episodes getting over a million viewers. 

2.1% ITV3 had a 2.1% share of viewing for ABC1 Adults in 2021

2m ITV3 had its first programme to get over 2 million viewers in 2021.

ITV3 2021 Factsheet

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Where legends come to life

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Going from strength to strength, the channel is made for Men, improving to be the fifth biggest digital channel for Men in 2021, up from sixth in 2020. ITV4 also reached 9.4m Men on average per month in 2021 - that’s 38% of men every month.  

ITV4 finished the year with a 1.6% share of viewing for Men, putting it in third place in our competitor rankings (up from 4th place in 2020).


5th ITV4 was the 5th most watched digital channel for Men in 2021.

1.6% ITV4 finished the year with a 1.6% share of viewing for men

18m ITV4 reached over 18 million individuals each month in 2021 - that’s 30% of viewers.


The horse racing has had a great year in ITV4 with its 4th biggest ever audiences occurring this year, including 2 days that got over 600,000 viewers. The French Open had its biggest audience for 6 years in 2021. Over half a million viewers watched for more than 9 hours on the 11th June, with a peak of 1 million. The Tour de France had its biggest audience on ITV4 since 2018. Viewing of the live coverage and highlights combined were up on 2020 by +12%. 

ITV4 showed the Moto GB live for the first time ever on the 16th May 2021. Nearly 5 hours direct from Le Mans was watched by more than 200k viewers with a peak of half a million. It was up on the slot average by +87% for all viewers and 128% for men. 

+12% Viewing of the live coverage and highlights of The Tour de France combined were up on 2020 by +12%.

500k+ ITV4 had 13 programmes with over half a million viewers in 2021

ITV4 2021 Factsheet

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Unlimited Mischief

CITV is the award-winning channel that inspires and entertains Britain’s children, broadcasting from 6am to 9pm every day. It’s home to the nation’s favourite kids programmes. CITV reached 2.8m Individuals each month in 2021 - that’s 5% of viewers. 
CITV was the 3rd biggest commercial digital channel for 4-9 year olds, and the 4th biggest for 4-15 year olds in 2021. Looking at airings on CITV and the ITV/CITV simulcast, CITV’s biggest programme in 2021 was Mr Bean: The Animated Series with 361k viewers on the 19th April.

2.8m CITV reached 2.8m Individuals each month in 2021

3rd CITV was the third biggest commercial Children's channel in 2021.

274 CITV had 274 programmes achieve an audience of more than 100k viewers in 2021

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CITV continues to show quality kids programming including Robozuna, Mr Magoo and Thunderbirds Are Go. In fact, CITV had 274 programmes achieve an audience of more than 100k viewers in 2021.
During 2021, CITV reached 17% of 4-9 year olds a month on average in 2021 and 13% of all 4-15 year olds.


Source: BARB/Techedge, January - December 2021, TV set viewing
Reach based on 3+ minutes of consecutive viewing

CITV 2021 Factsheet

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ITV Hub is the undisputed home of the nation’s favourite ITV programmes and online services. Live streaming of ITV’s six channels is at the heart of the Hub. With more full series sets available than ever before, it’s somewhere for viewers to watch the shows they already love and discover ones they missed. Plus, viewers now have up to 12 months to tap into a collection of our Hub offering, allowing them to enjoy their favourite shows at their own pace.



1.7bn Over 1.7 billion requests

34.7m ITV Hub has 34.7m million registered users

4.3m ITV Hub has 4.3m registered active 16-24 users

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2021 saw another record-breaking year on ITV Hub, as it achieved over 1.7 billion requests. ITV audiences can download their favourite shows and watch them wherever they go with ITV Hub+, the ad-free subscription service, which ended 2021 with 512k users - up by 1.2k from the end of 2020. 

There were many strong performances for programming on ITV Hub. Looking at all viewing across the year, the second series of The Bay was the most watched drama on ITV Hub in 2021, with 2.5m viewers watching. The Hub also had it’s best year for drama with 241m streams (+41% on 2020). 

Oprah with Meghan and Harry was the most watched programme on ITV Hub of the year, with just over 2.5m viewers. The Pembrokeshire Murders and Love Island also both averaged over 2 million viewers, with 2.1m each.  Our much-loved soaps Coronation Street and Emmerdale were streamed over 300 million times in 2021, up by +31% on 2020. Love Island, Towie and The Cabins (and their respective streams) accounted for over 300 million streams.

The ITV Hub mobile app has been downloaded on over 43 million devices across the country. The ability to talk directly to our audience has reached new heights – with over 34 million people now registered to the ITV Hub database, including more than half of Britain’s 16-24s. ITV is now routinely speaking directly to individual viewers through the database using both email and mobile push notifications.

The 30 days catch up is now supplemented with series-stacking rights for our key dramas, as well as exclusive box sets, premieres and a select amount of Hub-only exclusives. The enriched browser experience across desktop, mobile and tablet means that in 2022 brands are now able to expand on our platforms and reap the benefits of a greater design and user experience. A range of new innovations on ITV Hub means there’s no better VoD platform to advertise on.

ITV Hub 2021 Factsheet

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