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Our Channels

Whoever you want to reach, we have the audience to match. We’re the only broadcaster to give you the power to target national or local audiences and everything in between.

More Than TV

Reaching 35.9m viewers a week (that’s nearly 60% of all TV viewers) ITV is at the heart of popular culture and we’re proud to be the most watched and most talked about commercial broadcaster in the UK. Whether you’re looking for an emotional drama, a hard- hitting documentary, or a laughter-fuelled entertainment show – advertising with ITV means standing alongside some of the most watched television in the UK.”

ITV is truly where drama lives. In Autumn 2021 acclaimed British actress Joanne Froggatt will star in the leading role of brand new Hitchcockian thriller, Angela Black, about a suburban housewife whose seemingly perfect life isn’t all it appears to be.

93% ITV accounted for more than 93% of commercial programmes which attracted more than 5m viewers in 2020.

59% ITV reaches 35.9m Individuals a week, that’s 59% of TV viewers.

899 ITV showed 899 of the top 1000 commercial audiences in 2020.



We’re thrilled to be home to the nation’s longest-running and most popular soap, Coronation Street, which averaged 6.9m viewers in 2020. Not to mention the much loved Emmerdale, the second biggest soap on TV, after beating Eastenders 3 year’s in a row.  If you’re an advertiser, our dramas are great at reaching ABC1 adults with your brand messages. 

The Masked Singer was back for a second series at the very end of 2020. 12 famous faces competed while their identity was elaborately concealed. Season 2 saw Joss Stone crowned the winner as 10.6m viewers tuned in to watch Sausage be unmasked. Following the huge success of The Masked Singer, ITV are bringing a bonkers and brilliantly noisy spin-off to the Great British public. But be warned – The Masked Dancer is no ordinary dancing competition. It’s not about ‘who danced it best’ it’s about ‘who on earth is that dancing’!? If you want to advertise on TV, our entertainment shows are great at reaching families, so you can target the next generation. 

We’ll be spoiling factual fans with fun-filled returners such as the return of Gordon, Gino and Fred for their third series, Bradley Walsh's Breaking Dad and DNA Journey.

If all that wasn’t enough, our daytime offering is unrivalled too, with more than 1,500 hours of live programming each year on Good Morning Britain, Lorraine, This Morning and Loose Women. Our daytime shows deliver unparalleled reach for advertisers targeting housepersons with kids. 

So, wherever you need to build brand awareness, drive traffic to your website or increase footfall in store, ITV has got you covered with brilliant content and advertising opportunities to suit all needs and budgets. 



In 2020

  • Des was the most watched new drama series, averaging 12.3m viewers across 28 days, repeats and all devices.
  • I’m a Celebrity was the most watched entertainment show averaging 11.5m viewers on all devices.
  • Gordon, Gino and Fred: Road Trip was the most watched documentary series with 7.2m viewers when we include viewing between 8-28 days. 
  • Coronation Street was the most watched soap averaging 6.9m.
  • Vera was the most watched returning drama series averaging 8.3m viewers across 28 days.
  • The Real ‘Des’: The Dennis Nilsen Story was the most watched single documentary with 5.7m viewers on all devices and when including the repeat.


Source: BARB/Techedge, January - December 2020
Reach based on 3+ minutes of consecutive viewing

ITV  Factsheet

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Outrageously Entertaining

ITV2 successfully targets those younger audiences that can often prove hard to reach. The channel captures and retains a gender-neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 19% of this age bracket in an average week - that’s 2.7m viewers!

ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies and format entertainment. For the last four years, ITV2 has overtaken its closest competitor, E4, to claim the title of the most-watched digital channel for 16-34 Adults. Overall, it was the fourth biggest channel for 16-34’s and 16-24’s in 2020, only behind ITV, BBC One and Channel 4.


4.2% ITV2 takes a 4.2% share of Adults multi-channel impacts and a 11.7% share of 16-34 Adults multichannel impacts.

4.7% For the fourth year in a row, ITV2’s 16-34 SOV (4.7%) has been higher than its closest competitor E4, which had a 3.9% SOV in 2020.

3.6m ITV2 attracted over three and a half million (3.6m) tweets in 2020.

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ITV2 is home to the Seth MacFarlane series American Dad, and the famous Family Guy, which both continue to bring in a younger audience late at night, every night. Returning in spring 2021, the channel also plays host to Celebrity Juice, TV’s most scandalous panel show, with the exceptionally naughty Keith Lemon and brand new team captains Laura Whitmore and Emily Atack.

In January 2021, ITV welcomed The Cabins. From 12 Yard, part of ITV Studios, The Cabins sees couples immediately move in together, as their date begins in their very own exclusive log cabins, complete with simmering hot tubs and set in beautiful surroundings within the UK. Later this year, Love Island narrator Ian Stirling will star in the new scripted comedy, Buffering, a brand new sitcom following a group of 20-somethings as they try to navigate love, work and the art of ‘adulting’.

In January 2020 ITV2 said ‘Do one, winter’ as Love Island returned with host Laura Whitmore in scorching South Africa.

The sixth series was watched by 3.1m TV viewers with an additional 0.8m viewers watching on non-TV devices, bringing the total average audience up to 4.0m viewers. 16-34’s delivered 1.5m TV viewers, up on the equivalent slot average last year by +1.4m.

ITV2 also gives viewers that little bit more with Aftersun which averaged 1.1m viewers across the series on all devices.

Love Island Australia helped to plug the gap left by there being no episodes of the UK version this summer. The series averaged 0.9m across all devices, making it one of the most popular programmes on the channel. The series reached 1.7m 16-34’s.

ITV2 shows reach high volumes online and on demand – in fact, 47 of its programmes achieved more than 1m viewers in 2020.

16-34 For 16-34’s, Love Island won the 9pm slot every single night.

4m 15 episodes attracted over 4m viewers.

ITV2  Factsheet

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The Home of Reality


ITVBe is the proud home to the best of British originated reality TV programming and a broad and colourful collection of US reality TV programming. The channel features real people with big personalities, in their own environment, and gives viewers an inside look into their vibrant and eccentric lives.


7th ITVBe was the 7th most popular digital channel in prime time for 16-34 Women in 2020.

500k+ ITVBe had 30 programmes with over half a million TV viewers in 2020.

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Aimed at 16-34 year old Women and Housepersons with Children, the channel appeals to a dynamic and current audience who are attracted to the aspirational and revealing content. In 2020, ITVBe reached half of all Adults and 52% of Housepersons with Children.

Viewers love talking about ITVBe’s programmes which are filled with many shareable and topical moments. They also enjoy engaging with ITVBe’s talent who use their strong social media presence to drive their followers to the channel.

BAFTA award-winning TOWIE celebrated its 10th anniversary in 2020. The series attracted an average of 0.9 million viewers when including viewing across all devices over 28 days, meaning that it continues to be ITVBe’s most popular programme. The best episode had an average audience of 1.1 million viewers. 

Other favourites returning to the channel included Sam and Billie Faiers: The Mummy Diaries and The Real Housewives of Cheshire; the 7th series of The Mummy Diaries had an average audience of 0.5 million, including 28 days of viewing across all devices, and 0.7m tuned in for the 10th series of The Real Housewives of Cheshire.

52% ITVBe reached half of all Adults and 52% of Housepersons with Children last year.

331k ITVBe attracted over 331k tweets across 2020.

ITVBe Factsheet

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Great stories, passionately told

ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with an impressive 18% of the Adult population tuning in each week to enjoy long-standing popular drama titles such as Midsomer Murders, and Endeavour.

The channel also features comedy-drama on the Cornish coastline with grumpy but lovable medic Doc Martin, played by Martin Clunes. Plus, our much-loved female detective continues her reign as grande dame of the genre in Agatha Christie’s Marple.

These great shows were among 411 of ITV3’s programmes receiving over 500k viewers in 2020, with 43 of ITV3’s programmes reaching more than 1m viewers - that’s more than double the number of audiences over 1m when compared to 2019.


No.1 No.1 digital channel across all time and prime time for all Adults, ABC1 Adults, Housepersons and ABC1 Women.

7% ITV3 takes a 6.7% share of multi-channel impacts, increasing to 7.2% for ABC1 Adults, and a 4.0% share of all Adult impacts.

1m Multiple episodes of Endeavour and Midsomer Murders attracted over 1m viewers.


In 2020, ITV3 achieved its highest share of viewing since 2013 at 2.38%. This was driven by growth in peak time slots with Downton Abbey performing particularly well across the summer. The drama attracted an average of 0.7m viewers for its second run on the channel, which performed even better than last year and was up by +245k viewers. July saw its biggest episode, attracting an audience of 1.1m viewers, which was almost double the biggest episode of last year.

19 episodes of Midsomer Murders attracted an audience of over 1m viewers, compared with 3 in 2019. With 8-28 day catch-up included, this increased to 24 episodes (vs. 6 in 2019). Its most watched episode occurred on 7th September, when 1.2m viewers tuned in. 138 episodes were watched by over half a million viewers (vs. 87 in 2019).

18% An impressive 18% of the Adult population tune in each week, that’s 9m Adults and 4.3m ABC1 Adults.

2.38% In 2020, ITV3 achieved its highest share of viewing since 2013 at 2.38%.

ITV3 Factsheet

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Where legends come to life

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Going from strength to strength, the channel is made for Men and saw this core audience increase by 6% in 2020. 8.2m Individuals tune in every week, 4.8m of whom are Men.

It’s the fifth most watched commercial digital channel for Men and the eighth most watched for ABC1 Men.


5th ITV4 was the 5th most watched digital channel for Men in 2020.

66% Of all viewers are Men; 24% are ABC1 Men.

8.2m Individuals tune in every week, 4.8m of whom are men.


International Rugby on 24th October 2020 was ITV4’s biggest audience since July 2018, with 1.0m viewers tuning in. The channel is also the home of British horse racing. Over the course of 2020, it aired 155 hours of horse racing coverage which averaged 0.3m viewers across all devices, an increase of +23% year-on-year. The most watched coverage occurred on 14th March, with an average audience of 0.6m viewers and a peak audience of 0.8m viewers.

ITV4 reached 9.6m Men on average per month in 2020, which equates to 38% of Men every month.

ITV4 has some incredible sporting action planned for 2021 including the French Open, the Tour de France, live darts, live snooker, and UEFA Euro 2020 which will finally hit our screens in June and July 2021.

13% of upmarket Men are reached per week.

500k+ 44 of ITV4’s programmes achieved over half a million TV viewers, compared to 32 in 2019.

ITV4 Factsheet

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Unlimited Mischief

CITV is the award-winning channel that inspires and entertains Britain’s children, broadcasting from 6am to 9pm every day. It’s home to the nation’s favourite kids’ programmes. In 2020, CITV reached over 1.6m Children aged 4-15 every month, which is more than any other commercial Children’s channel in the UK during the key broadcast hours of 06:00-20:59.

Looking at airings on CITV and the ITV/CITV simulcast, the most-watched programme in 2020 was Mr Bean: The Animated Series, which attracted 455k Individual viewers on 19th July, whilst the biggest airing for Children was Mr Magoo with 247K viewers.

48% In 2020, CITV reached 48% of Children.

2nd CITV was the second biggest commercial Children's channel in 2020.

100k Over five hundred of CITV’s programmes achieved more than 100k viewers in 2020.


CITV continues to show quality kids programming including Robozuna, Mr Magoo and Thunderbirds Are Go. 

New BFI commissions Don’t Unleash the Beast and How performed well for the channel, attracting 26k and 44k Children viewers aged 4-12 respectively. How also performed well amongst Individuals, attracting an average of 141k viewers.

2020 saw CITV’s best ever half-one share for Children aged 4-12 across 06:00-20:59. Whilst across the 06:00-17:59 slot, CITV saw its best half-one share for 4-12’s since 2014.

Source: BARB/Techedge, January - December 2020, TV set viewing
Reach based on 3+ minutes of consecutive viewing

CITV Factsheet

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ITV Hub is the undisputed home of the nation’s favourite ITV programmes and online services. Live streaming of ITV’s six channels is at the heart of the Hub. With more full series sets available than ever before, it’s somewhere to watch the shows which you already love and discover one’s you missed. Plus, you’ll now have up to 12 months to tap into a collection of our Hub offering, allowing you to enjoy your favourite shows at your own pace.



1.4bn Over 1.4 billion requests

32.9m 32.9m million registered users

6.9m No. of Reg users active 16-24


2020 saw another record-breaking year on ITV Hub, as it achieved over 1.4 billion requests and 626 million hours of TV watched.

ITV audiences can download their favourite shows and watch them wherever they go with ITV Hub+, the ad-free subscription service, which ended 2020 with 410k users - up by 1.5k from the end of 2019.

The ITV Hub mobile app has also been downloaded on over 38 million devices across the country. The ability to talk directly to our audience has reached new heights – with over 32 million people now registered to the ITV Hub database, including more than half of Britain’s 16-24s. ITV is now routinely speaking directly to individual viewers through the database using both email and mobile push notifications.

The 30 days catch up is now supplemented with series-stacking rights for our key dramas, as well as exclusive box sets, premieres and a select amount of Hub-only exclusives.

The enriched browser experience across desktop, mobile and tablet means that in 2020 brands are now able to expand on our platforms and reap the benefits of a greater design and user experience. A range of new innovations on ITV Hub means there’s no better VoD platform to advertise on.

38m 38 million app downloads

New innovations: * Splash reveal on the ITV Hub home page
* Programme and episode pages
* Premium pushdowns on ITV show pages
* The highest reaching VoD pre and mid roll
* A wide reaching display network

ITV Hub Factsheet

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