ITV2 successfully targets those younger audiences that can often prove hard to reach on TV. The channel captures and retains a gender neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 28% of this age bracket in an average week, that’s 4.1m viewers. ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment, and drama. For the last two years, it has overtaken its closest competitor, E4, to claim the title of the most watched digital channel for 16-34 adults. ITV2’s share of voice grew from 5.5% to 6% in 2018, whereas E4 actually decreased from 5.2% to 4.7%.

Brand new shows coming to ITV2 this year include Singletown, a reality series that sees five couples press pause on their relationships and spend one incredible summer experiencing single life in London. Zomboat, a comedy drama about two sisters fighting a zombie apocalypse, will also run for the first time.

ITV2 is home to the Seth MacFarlane series’ American Dad, and the famous Family Guy, which both continue to bring in the younger audience late at night, every night. The channel also plays host to the exceptionally naughty Keith Lemon, with his popular and hilarious Celebrity Juice. He will also host a festive edition of the most outrageous panel show on TV in his Celebrity Juice Christmas Special.

Love Island was the talk of the town in the summer of 2018, with an average of 3.9m individuals tuning in for every episode – increasing from 59% in 2017. There were also 3.5m downloads of the app, up 40% year-on-year. On average, viewers watched at least 11 episodes of the main show, and there were also more than 3.8m fans on social networks.

ITV2 also gives viewers that little bit extra by offering brand extensions of popular ITV shows, like Love Island: Aftersun and I’m A Celebrity… Extra Camp, which averaged 0.9m viewers. The most watched episode had 2m viewers, its biggest audience for an individual episode since 2011.

ITV2 shows reach high volumes online and on demand – in fact, 91 of its programmes achieved more than 1m viewers in 2018, which is up by ten shows year-on-year.

ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with long-standing popular drama titles such as Midsomer Murders, Vera, and Downton Abbey. It’s the number one digital channel across all time and prime time for ABC1 adults, housepersons, and ABC1 women.

The channel also features family-friendly entertainment with grumpy but lovable medic Doc Martin, played by Martin Clunes. Plus, Agatha Christie’s much-loved female detective continues her reign as the grande dame of the genre in Marple, and Shaun Evans stars in Endeavour, the thrilling prequel to Morse.

An impressive 17% of the adult population tune in to the channel each week – that’s 8.8m adults and 4.1m ABC1 adults. In 2018, ITV3 achieved its highest share of voice for four years.

With a 2.2% share, it’s up year-on-year, growing by 11% for ABC1 adults. Crime dramas returning to ITV3 from ITV Encore have helped boost ITV3. Multiple episodes of Endeavour and Maigret attracted over 500k viewers in 2018, with 33 of ITV3’s programmes reaching more than 1m viewers – up from 13 in 2017.

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Going from strength to strength, the channel is made for men, with a core audience of 25-44-year-old males. 8.6m individuals tune in every week, 4.9m of whom are men – 63% of all viewers. It’s the fifth most watched commercial digital channel for men and the ninth most watched for ABC1 men.

At its heart, ITV4 has some incredible sporting action including the French Open, the Tour de France, live darts, live snooker, and live boxing alongside the 2019 Rugby World Cup.

The channel is also the home of British horseracing. ITV4’s biggest audience came from Tour De France 2018 Highlights, which was watched by 1m people. Plus, 314 of ITV4’s programmes achieved over 300k viewers in 2018.

The channel also has an extensive range of US cult classic shows including Storage Wars, Pawn Stars and Ax Men.