ITV2 successfully targets those younger audiences that can often prove hard to reach and 2019 proved as successful as ever playing 47 of the top 50 digital programmes for 16-34’s. The channel captures and retains a gender-neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 25% of this age bracket in an average week, that’s 3.6m viewers.

ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies and format entertainment. For the last three years, ITV2 has overtaken its closest competitor, E4, to claim the title of the most-watched digital channel for 16-34 adults. ITV2’s share of voice for this audience grew from 6% in 2018 to 6.3% in 2019, whereas E4 remained at 4.7%.

ITV2 is home to the Seth MacFarlane series’ American Dad, and the famous Family Guy, which both continue to bring in the younger audience late at night, every night. Returning spring 2020 the channel also plays host to Celebrity Juice, TV’s most scandalous panel show with the exceptionally naughty Keith Lemon and team captains Holly Willoughby, and Mel B.

2019 saw the return of Supermarket Sweep and was ITV2’s highest ever 8pm launch with a massive 1.2m viewers tuning in. Across the 20 episodes, it averaged 473k viewers.

Once again, Love Island was the talk of the town in the summer of 2019.

The fifth series was watched by 4.3m TV viewers with an additional 1.3m viewers watching on non-TV devices, bringing the total average audience up to 5.6m viewers. 5 episodes attracted over 6m viewers.

In January 2020 ITV2 said ‘Do one, winter’ as Love Island returned with host Laura Whitmore, and this time it was in scorching South Africa.

ITV2 also gives viewers that little bit more with Love Island: Aftersun, in it’s new-look winter slot, building on the successful 2019 summer slot which averaged 2.1m viewers. The most watched episode of the Love Island spin- off attracted 3.9m viewers.

ITV2 shows reach high volumes online and on demand – in fact, 105 of its programmes achieved more than 1m viewers in 2019, equalling 2018.

ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with an impressive 17% of the Adult population tuning in each week to enjoy long-standing popular drama titles such as Midsomer Murders, and Endeavour.

The channel also features comedy-drama on the Cornish coastline with grumpy but lovable medic Doc Martin, played by Martin Clunes. Plus, our much-loved female detective continues her reign as grande dame of the genre in Agatha Christie’s Marple.

These great shows were among 330 of ITV3’s programmes receiving over 500k viewers in 2019, with 27 of ITV3’s programmes reaching more than 1m viewers.

In 2019, ITV3 achieved its highest share of viewing since 2014 at 2.3%. Growth was primarily driven by our afternoon programmes, including Coronation Street, which has gone from strength-to-strength. In the Coronation Street Slot we are up by +1.11%.

2019 late afternoons also saw success with Downton Abbey. The drama attracted an average of just under half a million viewers tuning in across its 6 series run. The 6th of September saw its biggest episode, attracting an audience of 630k viewers.

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Going from strength to strength, the channel is made for Men, with a core audience of 25-44-year-old males. 8.6m individuals tune in every week, 4.8m of whom are Men of which 13% are upmarket Men.

It’s the fifth most-watched commercial digital channel for Men and the seventh most-watched for ABC1 Men.

At its heart, ITV4 has some incredible sporting action planned for 2020 including the French Open, the Tour de France, live darts, live snooker, and UEFA Euro 2020.

The channel is also the home of British horse racing. ITV4’s biggest audience came from the final session of the Snooker Tour Championship which was watched by 900k viewers. Plus, 229 of ITV4’s programmes achieved over 300k viewers in 2019.