ITV2 successfully targets those younger audiences that can often prove hard to reach. The channel captures and retains a gender-neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 19% of this age bracket in an average week - that’s 2.7m viewers!

ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies and format entertainment. For the last four years, ITV2 has overtaken its closest competitor, E4, to claim the title of the most-watched digital channel for 16-34 Adults. Overall, it was the fourth biggest channel for 16-34’s and 16-24’s in 2020, only behind ITV, BBC One and Channel 4.

ITV2 is home to the Seth MacFarlane series American Dad, and the famous Family Guy, which both continue to bring in a younger audience late at night, every night. Returning in spring 2021, the channel also plays host to Celebrity Juice, TV’s most scandalous panel show, with the exceptionally naughty Keith Lemon and brand new team captains Laura Whitmore and Emily Atack.

In January 2021, ITV welcomed The Cabins. From 12 Yard, part of ITV Studios, The Cabins sees couples immediately move in together, as their date begins in their very own exclusive log cabins, complete with simmering hot tubs and set in beautiful surroundings within the UK. Later this year, Love Island narrator Ian Stirling will star in the new scripted comedy, Buffering, a brand new sitcom following a group of 20-somethings as they try to navigate love, work and the art of ‘adulting’.
 

In January 2020 ITV2 said ‘Do one, winter’ as Love Island returned with host Laura Whitmore in scorching South Africa.

The sixth series was watched by 3.1m TV viewers with an additional 0.8m viewers watching on non-TV devices, bringing the total average audience up to 4.0m viewers. 16-34’s delivered 1.5m TV viewers, up on the equivalent slot average last year by +1.4m.

ITV2 also gives viewers that little bit more with Aftersun which averaged 1.1m viewers across the series on all devices.

Love Island Australia helped to plug the gap left by there being no episodes of the UK version this summer. The series averaged 0.9m across all devices, making it one of the most popular programmes on the channel. The series reached 1.7m 16-34’s.

ITV2 shows reach high volumes online and on demand – in fact, 47 of its programmes achieved more than 1m viewers in 2020.

ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with an impressive 18% of the Adult population tuning in each week to enjoy long-standing popular drama titles such as Midsomer Murders, and Endeavour.

The channel also features comedy-drama on the Cornish coastline with grumpy but lovable medic Doc Martin, played by Martin Clunes. Plus, our much-loved female detective continues her reign as grande dame of the genre in Agatha Christie’s Marple.

These great shows were among 411 of ITV3’s programmes receiving over 500k viewers in 2020, with 43 of ITV3’s programmes reaching more than 1m viewers - that’s more than double the number of audiences over 1m when compared to 2019.

In 2020, ITV3 achieved its highest share of viewing since 2013 at 2.38%. This was driven by growth in peak time slots with Downton Abbey performing particularly well across the summer. The drama attracted an average of 0.7m viewers for its second run on the channel, which performed even better than last year and was up by +245k viewers. July saw its biggest episode, attracting an audience of 1.1m viewers, which was almost double the biggest episode of last year.

19 episodes of Midsomer Murders attracted an audience of over 1m viewers, compared with 3 in 2019. With 8-28 day catch-up included, this increased to 24 episodes (vs. 6 in 2019). Its most watched episode occurred on 7th September, when 1.2m viewers tuned in. 138 episodes were watched by over half a million viewers (vs. 87 in 2019).
 

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.
 

Going from strength to strength, the channel is made for Men and saw this core audience increase by 6% in 2020. 8.2m Individuals tune in every week, 4.8m of whom are Men.
 

It’s the fifth most watched commercial digital channel for Men and the eighth most watched for ABC1 Men.

International Rugby on 24th October 2020 was ITV4’s biggest audience since July 2018, with 1.0m viewers tuning in. The channel is also the home of British horse racing. Over the course of 2020, it aired 155 hours of horse racing coverage which averaged 0.3m viewers across all devices, an increase of +23% year-on-year. The most watched coverage occurred on 14th March, with an average audience of 0.6m viewers and a peak audience of 0.8m viewers.

ITV4 reached 9.6m Men on average per month in 2020, which equates to 38% of Men every month.

ITV4 has some incredible sporting action planned for 2021 including the French Open, the Tour de France, live darts, live snooker, and UEFA Euro 2020 which will finally hit our screens in June and July 2021.