Our Channels

Whoever you want to reach, we have the audience to match. We’re the only broadcaster to give you the power to target national or local audiences and everything in between.

ITV1 is where the nation comes together.

We connect our audience to the entertainment they love, and each other.

We unite them, surprise and delight them in a shared experience.

We inform and inspire with quality TV we can’t wait to watch and never want to miss.

We make everything big and brilliant and beautiful. 

91% Of all commercial programmes with over 3 million viewers.

95% And 95% of those with over 5 million viewers.

20 years Its best weekly share in over 20 years.


ITV’s biggest drama of 2022 was Trigger Point. It arrived on our screens in January with a massive 11 million viewers watching the first episode. It averaged 9.5m viewers across its 6 week run.

The Thief, His Wife & The Canoe: The unbelievable true story, written by Chris Lang (Unforgotten) was ITV’s second drama this year to exceed 10 million viewers.

It launched on Easter Sunday with 10.1m and went on to average 9.2m across 4 nights.

I’m a Celebrity… Get Me Out of Here!

Ant and Dec returned to the jungle after 2 years in a Welsh Castle for the 22nd series of I’m a Celebrity.

The series launched with an incredible 12.8m viewers and averaged 11.4m across its 22 episodes. An increase of over 3 million viewers from the last series.

In a year that generated a lot of big audiences (the Queen’s Jubilee and Funeral, England Women winning the Euros, and the World Cup) I’m a Celebrity episodes accounted for 10 of the top 20 programmes across all channels, and made up over half of the 40 programmes that achieved over 10 million viewers in 2022.

It also broke streaming records with over 50 million, more than double what it got in 2021.

World Cup 2022

A November kick off, a problematic host country and England exiting in the Quarter Finals did not stop millions of viewers watching the World

The 34 matches shown on ITV averaged 6.2m. The biggest of which was of course England v France. The coverage was watched by 16.1m with a peak of 23m making it the most watched programme on a single channel since the Euros Semi Final in 2021. It gave ITV1 its best Saturday night on record and ITVX its best ever day with 30 million streams (inc 8 million for Morocco v Portugal shown on the same day).

Overall ITV’s match average on a TV set (5.8m) and total streams (14.6m) were both ahead of the BBC (5.7m and 92m).

In 2022

  • Its best weekly share in over 20 years.

  • The last week of I’m a Celeb and 14 World Cup matches gave ITV a 29% share, the highest on record.

  • The most watched programme on any channel.

  • The England v France quarter final was watched by 16.1 million viewers with a peak of 23 million.

  • The biggest soaps.

  • The 4 of the top 5 entertainment series including I’m a Celeb, BGT and The Masked Singer.

Hiya. Come on in.

Hiya. Come on in.

Jump into over-the-top content with ITV2.

We’re constantly finding the edge of what’s normal and adding just a bit of the absurd (boundaries aren’t really our thing).

We’ll have you laughing harder, screaming louder and holding your breath for longer with the wildest content on offer. People say we’re shocking, shameless, eye-catching and addictive. They aren’t wrong. But we prefer outrageous. ITV2 is real and raucous.

20 million ITV2 reached 34% of viewers (20 million) in an average month in 2022, rising to 45% (27 million) in December.

16-34s ITV2 was the most watched digital channel for 16-34s in for the 6th year in a row. ITV2 reached 13% of 16-34s in an average week. That’s 1.9 million. Rising to 25% and 3.6m when Love Island was on.

2.5 million ITV2 was host to the biggest 16-34 audience on any digital channel this year with 2.5m watching the Love Island launch (28 days, all devices).

Love Island Season eight finalists standing together

Series 8 will be remembered as a classic. Ekin-faker than Louis Vuitton from China-Su, All Roads Lead to Indiyah and the less said about Andrew the better.

It generated some seriously impressive viewing stats. In 2022 it was the biggest 16-34 audience on a digital channel (2.5m for the launch), biggest audience on a digital channel (5.5m for the Casa Amor fallout), most streamed series on a broadcaster in 2022 and most streamed series on ITVX ever (273 million streams and counting).

Overall the series averaged 4.5m making it the 2nd most watched ever (behind 2019) and up on last year by over 200,000 viewers.

Emergency Nurses A&E Stories

In the summer this new ITV2 documentary proved a hit. The 10 episodes averaged 436,000 viewers with a high of 608,000.

Olivia Atwood: Getting Filthy Rich

New 4 part series from the former Love Island alumni launched with 1.1m and went on to average 1.0 million viewers. It performed well on ITVX with well over half the audience watching it this way.

Hey, Hun. How are ya? 

Our best assets are our big personality and even bigger heart. We’re absolutely OBSESSED with people. Whether we’re your guilty pleasure, new addiction or go-to escape, everyone is welcome in the home of reality. 

We show every side of life, because as much as we love divas, drama and dating, we believe there’s value in the unglamorous moments too (that and watching everything kick off is one of the best parts). Who said a reality check was a bad thing? 

ITVBe is like a bottomless brunch. 

We’re serving up full-on fun, hun. And dishing out gossip with a side of goosebumps! OMG pour us a rosé and we’ll tell you everything (and we mean everything). We’re caring and sharing. Daring (yep, we’ll even go there). We love life and all it throws at us. It’s what makes us feel mighty real. 


255 ITVBe had 255 programmes with 100,00 viewers or more in 2022.

10% ITVBe reached 10% of viewers each month in 2022, which is over 6 million individuals. Rising to 8.4m (14%) in December.

+7 ITVBe improved its digital channel rankings significantly from Q1 to Q4 going up +7 places for 16-34 Women and +13 places for HP+K.

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In 2022

  • Series 30 of The Only Way is Essex averaged 634,000 viewers per episode with a high of 670k.

  • Half a million viewers have watched each episode on ITVX.

  • All 30 series of the show are available on ITVX, in 2022 they were streamed just under 25 million times

  • In 2022 ITVBe’s Top 10 titles (including TOWIE, Love Island USA and the Real Housewives of Cheshire) were streamed nearly 70 million times on ITVX.

  • In December ITVBe reached 14% of HP+K and 10% of 16-34 Women.

Welcome Home

We believe timeless entertainment is borne of great stories, passionately told. We are classic, reflecting the care and detail that go into every series arc, storyline and character. 

This is where dramas, soaps and sitcoms come alive, captivating millions with profoundly human storytelling. We don’t give anything away, instinctively driven to read between the lines and savour every twist and turn. 
ITV3 is a place to spend time with old friends. 

We sit back and settle in with a comforting cup of tea. Ready to tell stories in style. We share the twists and the turns of timeless tales. The experiences that will stay with us forever. This is when we lose ourselves and find adventure. We escape everything, never knowing what might happen next. 


In 2022

  • ITV3’s biggest audience of 2022 was 1.9m for Grace on the 21st of April, the biggest audience since September 2021.

  • ITV3 had an average monthly reach of 6.6m ABC1 Adults (22%) rising to 7.5m (30%) in December.


10th year ITV3 was the most watched digital channel, for all viewers for the 4th year in a row, and for ABC1 Adults for the 10th year in a row.

13 13 of ITV3’s programmes achieved a million viewers or more in 2022.

7 million ITV3 reached over 7 million viewers (12%) a week in 2022 rising to nearly 11 million viewers (17%) in week 52.


Strap in, we’re going for a ride. 

ITV4 is straight up, souped up, sliding over the bonnet of a car. It’s big action, big event, but round your mates for a barbecue.

We take it all as seriously as a pub quiz. 

We are fans as we grip our seats with excitement, but we want it all wrapped in the atmosphere from the stands. 

ITV4 is a club that everyone is in. 

ITV4 is all action. 


16m ITV4 reached over 16 million viewers every month in 2022 rising to nearly 19m in December.

34% ITV4 reached 8.6m Men on average per month in 2022, that’s 34% of Men every month.

5th ITV4 was the 5th most popular digital channel for Men in 2022.


In 2022

Tour de France

  • The 2022 Tour de France reached nearly 5 million viewers in July. 

  • 11 of the highlights shows were watched by over half a million viewers.

  • Over 100 hours of coverage were streamed 4 million times.

Racing on ITV4

  • In 2022 over 170 hours of live racing coverage reached 5 million viewers on ITV4.

  • The two biggest days were in January with both the 8th and the 22nd averaging over half a million viewers and peaking with 0.8m.

Isle of Man TT 2022

  • The TT averaged 431,000 viewers last year with a high of 624,000 on the 4th of June.

  • The event reached 2.4m Men.

27 programmes ITV4 had 27 programmes get over half a million viewers and 2 get over a million in 2022.

2.4m ITV4’s biggest audience of 2022 was 1.2m for Costa Rica v Germany in the World Cup on the 1st of December, the match peaked with 2.4m.

ITVX is the UK’s freshest new streaming service

Okay, Britain, let’s do this. 

ITVX is an award winning entertainment destination which isn’t afraid to be different, and that always feels fresh.

ITVX is built to connect and reflect modern Britain. Just like our audience, it’s spirited and independent

1.9 billion 2022 was the best ever year for streaming with 1.9 billion, a year-on-year increase of 14%.

100 million 2022 was the first year that every single month got over 100 million streams.

121 121 programmes were viewed by a million or more viewers on ITVX in 2022, more than any other year.

There is something for everyone on ITVX, with more fresh new content dropping every week than any other British video on demand platform. All for free.

  • Premium ITV dramas, documentaries, US series, comedy and reality shows

  • Exclusive new series launching online every week

  • The nation's biggest events streamed live

  • An ever-changing library of blockbuster movies 

  • Exclusive themed ‘FAST Channels’ 

  • Thousands of box sets

video time: video title: The UK's freshest streaming service

Since launch 

  • ITVX was awarded “Best On Demand Service” at the Edinburgh TV Awards 2023, beating BBC iPlayer, Channel 4 Streaming, NOW and STV Player

  • January to June 2023, ITVX attracted more viewers with monthly active users (MAU’s) up 29% year on year to 12.5 million and up 19% since year end

  • ITVX is also attracting light viewers, our target audience, with viewing in that specific demo up 93% across the first six months in 2023.

  • ITVX viewers stay for longer, with streaming hours up 33% to 737 million hours and a 22% increase in dwell time in the same period.

  • In August 2023, ITVX reached 2 billion streams since it launched in December 2022

  • 37 million registered users to date.



It’s here - our new destination for kids with more shows than ever before, on its very own dedicated homepage.

We’ve got nearly double our previous hours of content, over 100 titles and 1000 hours, with more live action, films, specials and scripted shows.

The option to create kids profiles means the whole experience is in a child-safe environment.

Moving to a streaming-only model for content for 6-12 year olds in ITVX Kids means we are taking the content to where kids want to watch it.

Alongside series including Lego Dreamzzz, Friendzspace, Tara Duncan, All Round Champions, The Rubbish World of Dave Spud, Teletubbies, Let’s Go, Sooty and Scooby Doo there’ll be 25 Barbie movies and not one but two FAST channels, just for kids (or young-at-heart adults).

First up we have the ITVX Kids FAST channel, a mix of animated and live action titles including Thunderbirds Are Go, Oddbods, Pocoyo, American Ninja Warrior Junior, The Sound Collector, Polly Pocket and Hotel Transylvania.

Plus, the LEGO Universe FAST channel.

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