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95% ITV had 95% of the top commercial programmes for Housepersons in Q1-Q3 2021.
58%
ITV reaches over 17 million ABC1 Adults in an average viewing week, which is 58% of the demographic.
89 ITV showed 89 of the top 100 commercial programmes in 2021
+46%
73 of ITV2’s programmes were watched by over a million viewers in Q1-3, up by +46% on last year.
15% ITV2 took a 4.4% share of Adults' multi-channel impacts, a 15.0% share of 16-24 Adults' multi-channel impacts and a 14.2% share of 16-34 Adults' multichannel impacts during Jan-December 2021.
+21.9%
ITV2 grew by +4.5% for Adults, +17.5% for 16-24 Adults and +21.9% for 16-34 Adults.
16-34
For 16-34’s, Love Island won the 9pm slot an impressive 45 times across its run, only beaten by some Euro 2020 matches.
4.2m The total average audience was 4.2m viewers.
10th
ITVBe was the 10th most popular digital channel in prime time for 16-34 Women in 2021.
35m
ITVBe’s Top 10 programmes were streamed nearly 35 million times on ITV Hub in Q1-3 2021.
6.6m
ITVBe reached 11% of viewers, or 6.6m Individuals, each month from January to September 2021.
0.4m
The Only Way is Essex returned in September with 0.4 million viewers tuning in.
No.1
ITV3 has been the most watched digital channel for the past 9 quarters in a row.
25% ITV3 reached 7.5m ABC1 Adults on average per month in 2021 which is 25% of that audience
15.3m
ITV3 reached 15.3 million individuals each month of 2021 - that’s 25% of viewers.
2.1%
ITV3 had a 2.1% share of viewing for ABC1 Adults in 2021
2m
ITV3 had its first programme to get over 2 million viewers in 2021.
5th
ITV4 was the 5th most watched digital channel for Men in 2021.
1.6%
ITV4 finished the year with a 1.6% share of viewing for men
18m
ITV4 reached over 18 million individuals each month in 2021 - that’s 30% of viewers.
+12%
Viewing of the live coverage and highlights of The Tour de France combined were up on 2020 by +12%.
500k+
ITV4 had 13 programmes with over half a million viewers in 2021
2.8m
CITV reached 2.8m Individuals each month in 2021
3rd CITV was the third biggest commercial Children's channel in 2021.
274
CITV had 274 programmes achieve an audience of more than 100k viewers in 2021
1.7bn
Over 1.7 billion requests
34.7m
ITV Hub has 34.7m million registered users
4.3m
ITV Hub has 4.3m registered active 16-24 users