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Our Channels

Whoever you want to reach, we have the audience to match. We’re the only broadcaster to give you the power to target national or local audiences and everything in between.

More Than TV

Reaching 38.5m viewers a week – 64% of all TV viewers, ITV is at the heart of popular culture and we’re proud to be the most watched, most loved, and most talked about commercial broadcaster in the UK. Whether you’re looking for an emotional drama, a hard-hitting documentary, or a laughter-fuelled entertainment show – we have it covered. The X Factor, Britain’s Got Talent, Saturday Night Takeaway, The Voice, and I’m A Celebrity…Get Me Out of Here! are to name just a few of our stellar family entertainment offerings. Not forgetting ITV’s incredible talent across our shows such as Holly Willoughby, Ant & Dec and will.i.am.

ITV is truly where drama lives. In 2019 we have brand new dramas such as Deep Water and Sanditon, as well as A Confession, which is award-winning writer Jeff Pope’s new series starring Martin Freeman. The gripping show will document the story of Detective Superintendent Steve Fulcher, whose successful but controversial pursuit of the double murderer Christopher Halliwell ultimately ended his career. Strong returners for drama include the ever-popular Lethal Weapon and Doc Martin.

We’re thrilled to be home to the nation’s longest-running and most popular soap, Coronation Street, which averaged 7.6m viewers in 2018. Not to mention the muchloved Emmerdale, one of the only soaps which continues to grow year-on-year.

95% ITV accounts for more than 95% of commercial programmes which attract more than 5m viewers.

64% ITV reaches 38.5m individuals a week, that’s 64% of TV viewers.

91.3% ITV is the only commercial channel which regularly attracts big audiences. 913 out of the top 1000 commercial programmes of 2018 were on ITV.

This year is big for sport on ITV, with the 2019 Rugby World Cup bringing viewers all the action from Japan as New Zealand seek to retain their crown. Almost 100 days of exciting live races are scheduled as ITV Racing continues on ITV and ITV4. It will also be the place to watch live coverage as England continue their journey to the European Championships in 2020.

Throw in the Tour de France, Tour of Britain, Women’s Tour, La Vuelta, the Six Nations, snooker, and darts and there really is something for everyone. We’ll be spoiling factual fans with fun-filled returners such as Save Money: Good Health, The Martin Lewis Money Show, Love Your Garden, and Gino’s Italian Escape with Gino D’Acampo.

If all that wasn’t enough, our daytime offering is unrivalled too, with more than 1,500 hours of live programming each year on Good Morning Britain, Lorraine, This Morning and Loose Women, followed by our most popular quiz shows, The Chase and Tipping Point


In 2018

Innocent was the most watched new drama series, averaging 7m viewers

I’m a Celebrity was the most watched entertainment show averaging 11.8m

The Queen’s Green Planet was the most watched single documentary with 6.4m viewers

5.1m Gordon, Gino and Fred: Road Trip was the most watched documentary series, averaging 5.1m viewers

7.6m Coronation Street was the most watched soap averaging 7.6m

8.4m Vera was the most watched drama series averaging 8.4m

ITV Factsheet

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Outrageously Entertaining

ITV2 successfully targets those younger audiences that can often prove hard to reach on TV. The channel captures and retains a gender neutral, mischievous, fun-loving, and brand-conscious 16-34-year-old audience. It reaches 28% of this age bracket in an average week, that’s 4.1m viewers. ITV2 is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment, and drama. For the last two years, it has overtaken its closest competitor, E4, to claim the title of the most watched digital channel for 16-34 adults. ITV2’s share of voice grew from 5.5% to 6% in 2018, whereas E4 actually decreased from 5.2% to 4.7%.

Brand new shows coming to ITV2 this year include Singletown, a reality series that sees five couples press pause on their relationships and spend one incredible summer experiencing single life in London. Zomboat, a comedy drama about two sisters fighting a zombie apocalypse, will also run for the first time.

ITV2 is home to the Seth MacFarlane series’ American Dad, and the famous Family Guy, which both continue to bring in the younger audience late at night, every night. The channel also plays host to the exceptionally naughty Keith Lemon, with his popular and hilarious Celebrity Juice. He will also host a festive edition of the most outrageous panel show on TV in his Celebrity Juice Christmas Special.

6.6% ITV2 takes a 6.6% share of Adults multi-channel impacts and a 14.2% share of 16-34 Adults multichannel impacts, which is up YOY for both.

14.2% ITV2’s share of 16-34
Adults multi-channel impacts has increased year-on-year by almost 2 share points, to 14.2%. (12.4% for the same period last year).

7.4m ITV2 has attracted almost seven and a half million (7.4m) tweets in 2018.

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Love Island was the talk of the town in the summer of 2018, with an average of 3.9m individuals tuning in for every episode – increasing from 59% in 2017. There were also 3.5m downloads of the app, up 40% year-on-year. On average, viewers watched at least 11 episodes of the main show, and there were also more than 3.8m fans on social networks.

ITV2 also gives viewers that little bit extra by offering brand extensions of popular ITV shows, like Love Island: Aftersun and I’m A Celebrity… Extra Camp, which averaged 0.9m viewers. The most watched episode had 2m viewers, its biggest audience for an individual episode since 2011.

ITV2 shows reach high volumes online and on demand – in fact, 91 of its programmes achieved more than 1m viewers in 2018, which is up by ten shows year-on-year.

5.5% to 6.0% ITV2’s 16-34 SOV has increased from 5.5% to 6.0% year on year, while its closest competitor, E4, saw a decrease from 5.2% to 4.7%.

20+ 16-34 Adults spend more time with ITV2 than E4, with ITV2 showing a bigger 16-34 20+ continuous minutes reach.

ITV Factsheet

Download the latest insight news on all things ITV

Revel in Reality

ITVBe is the newest ITV channel to the family and our first free-to-air channel launch in over a decade. Featuring real lives and real people, ITVBe is home to the very best lifestyle and reality programming that the UK and US have to offer. Aimed at 16-34-year-old women; in particular millennial mums, the channel appeals to a dynamic and modern audience who are attracted to the aspirational content and trending talent.

ITVBe reached half of all adults and 60% of housepersons with children in 2018. Viewers love to talk about ITVBe’s programmes, hence the channel is a pioneer in building a seamless online community via social media platforms. The captivating shows play a huge part in conversations across Facebook, Twitter and Instagram, actively contributing in shaping culture for young women today.

10th ITVBe is the 10th most popular commercial digital channel in the UK for Women 16-34 and the 9th biggest for Housepersons with Children.

2.1% ITVBe’s Adults SOCI was 1.1%, increasing to 2.1% for Housepersons with Children.

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The Only Way Is Essex and The Real Housewives of Cheshire continue to be ITVBe’s most popular programmes, with an average of 0.9 viewers watching TOWIE’s 23rd series, and 0.6m tuning in for Real Housewives. 121 of ITVBe’s programmes attracted more than 300k viewers in 2018. Other favourites returning to the channel include Sam and Billie Faiers: The Mummy Diaries, the popular Real Housewives franchise, as well as glamorous reality series Absolutely Ascot. Another stand-out achievement was the launch of ITVBe movies in 2018. Across the year, films averaged 0.2m viewers, with Mamma Mia! achieving the largest audience for an ITVBe film, totalling 0.6m viewers.

60% ITVBe reached half of all Adults and 60% of Housepersons with Children in 2018.

500k ITVBe has attracted over 500k tweets so far this year.

ITV Factsheet

Download the latest insight news on all things ITV

Great stories, passionately told


ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with long-standing popular drama titles such as Midsomer Murders, Vera, and Downton Abbey. It’s the number one digital channel across all time and prime time for ABC1 adults, housepersons, and ABC1 women.

The channel also features family-friendly entertainment with grumpy but lovable medic Doc Martin, played by Martin Clunes. Plus, Agatha Christie’s much-loved female detective continues her reign as the grande dame of the genre in Marple, and Shaun Evans stars in Endeavour, the thrilling prequel to Morse.

No.1 No.1 digital channel across all time and prime time for ABC1 Adults, Housepersons and ABC1 Women.

6.6% ITV3 takes a 6.6% share of multi-channel impacts and a 4% share of all Adult impacts.

500k Multiple episodes of Endeavour and Maigret attracted over 500k viewers. 55 episode of Vera attracted over 1m viewers.

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An impressive 17% of the adult population tune in to the channel each week – that’s 8.8m adults and 4.1m ABC1 adults. In 2018, ITV3 achieved its highest share of voice for four years.

With a 2.2% share, it’s up year-on-year, growing by 11% for ABC1 adults. Crime dramas returning to ITV3 from ITV Encore have helped boost ITV3. Multiple episodes of Endeavour and Maigret attracted over 500k viewers in 2018, with 33 of ITV3’s programmes reaching more than 1m viewers – up from 13 in 2017.

17% of the Adult population tune in each week, that’s 8.8m Adults and 4.1m ABC1 Adults.

7% It’s the most popular digital channel for Women (8% share of multi-channel impacts), Housepersons (7.6% share of multi-channel impacts) and ABC1 Adults (7% share of multi-channel impacts).

ITV Factsheet

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Where legends come to life



ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Going from strength to strength, the channel is made for men, with a core audience of 25-44-year-old males. 8.6m individuals tune in every week, 4.9m of whom are men – 63% of all viewers. It’s the fifth most watched commercial digital channel for men and the ninth most watched for ABC1 men.

5th ITV4 was the 5th most watched digital channel for Men in 2018, holding its position year-on-year.

63% of all viewers are Men, 24% are ABC1 Men.

8.6m Individuals tune in every week, 4.9m of whom are men.

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At its heart, ITV4 has some incredible sporting action including the French Open, the Tour de France, live darts, live snooker, and live boxing alongside the 2019 Rugby World Cup.

The channel is also the home of British horseracing. ITV4’s biggest audience came from Tour De France 2018 Highlights, which was watched by 1m people. Plus, 314 of ITV4’s programmes achieved over 300k viewers in 2018.

The channel also has an extensive range of US cult classic shows including Storage Wars, Pawn Stars and Ax Men.

14% of upmarket Men are reached per week.

42.2k tweets received in 2018. That’s a 351% increase on 2017.

ITV Factsheet

Download the latest insight news on all things ITV

Unlimited Mischief

CITV is the award-winning channel that inspires and entertains Britain’s children, broadcasting from 6am to 9pm every day. It’s home to the nation’s favourite kids’ programmes.

In 2018, CITV was the second-biggest commercial kids channel for children aged four to 12, reaching 54% of children and 58% of all boys. Six CITV programmes also featured in the top 100 most requested shows on ITV Hub.

The most watched programme in 2018 was Horrid Henry, which attracted 293k viewers in February and was the channel’s largest audience in almost two years.

However, ten of CITV’s programmes achieved more than 200k viewers. Increasing its hours on Freeview from 6pm to 9pm in September 2018, CITV continues to show quality kids programming including Pokémon Sun & Moon: Ultra Legends, Robozuna, and Mr Magoo.

Top 100 In 2018, 6 CITV programmes featured in the top 100 most requested shows on the ITV Hub.

58% In 2018, CITV reached 54% of Children and 58% of all Boys.

200k 10 of CITV’s programmes achieved more than 200k viewers in 2018.

ITV Factsheet

Download the latest insight news on all things ITV

Come on in

Since its launch at the end of 2015, ITV Hub has become the undisputed home of all your favourite ITV programmes and online services. Live streaming of ITV’s six channels is at the heart of the Hub. Available in more places than ever before, it’s somewhere to watch the shows which you already love and discover new shows that we’re sure you’ll love.  

2017 saw another record-breaking year on ITV Hub, as it achieved over 1 billion requests and 540m hours of TV watched.

ITV audiences can download their favourite shows and take them with them wherever they go with ITV Hub+, the ad-free subscription service, which gained 63k subscribers in 2017.

1.4bn Over 1.4 billion requests

22m 22 million regular users

5.7m No. of Reg users active 16-24

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ITV Hub mobile app has also been downloaded on over 27m devices across the country. The ability to talk directly to our audience has reached new heights – with over 22m people now registered to ITV Hub database, including more than half of Britain’s 16-24s. ITV is now routinely speaking directly to individual viewers through the database using both email and mobile push notifications.

The 30 day catch up will now be supplemented with series-stacking rights for our key dramas, as well as exclusive box sets, premieres and a select amount of Hub-only exclusives. 

The enriched browser experience across desktop, mobile and tablet means that in 2018 brands are now able to expand on our platforms and reap the benefits of a greater design and user experience. A range of new innovations on the ITV Hub mean there’s no better VoD platform to advertise on.


27m 27 million app downloads

New innovations: * Splash reveal on the ITV Hub home page

* Programme and episode pages

* Premium pushdowns on ITV show pages

* The highest reaching VoD pre and mid roll

* A wide reaching display network

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