Challenge & Objectives

Situated in Shropshire, The Astbury is the regions premium, luxury lodge resort providing ownership and buy to let opportunities to an affluent, 55+ audience.

In addition to this the venue enjoys a golf course and membership, fine dining and can be used as a wedding venue.

The challenge of the campaign was to increase lead volumes for lodge ownership and ITV was the platform with the most significant footprint in their target area.

Additionally the intention was to promote their other services in the run up to Christmas during a trading period that was typically more challenging compared to the first half of the year.

Idea & Implementation

The Astbury 2 .png

The campaign took advantage of ITV1 regions in order to achieve mass simultaneous reach within the Central West region.

Planned over 3 weeks, the campaign ran late October into November with a schedule trading as adults to gain the most coverage that skewed to reaching their core target of ABC1 Adults.

The Response

Targeting Strategy 

Brand Target 

  • Traded Audience – Adults Core target - 55+ ABC1 Adults

Campaign Delivery 

  • ITV1 125 Adult TVRs

  • Reach vs Adults - 34%

  • 6.1 million impacts



  • 504% increase in page views YOY

  • 1300% uplift Organic web views YOY

  • 120% increase in Web conversions

  • 152% increase in direct calls 

‘’We’re delighted …….’’ Mr Smith, Head Of Marketing

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