The Greenprint
The new Greenprint report produced by ITV and System1 highlights the potential of advertising in tackling climate crisis, and offers the industry actionable guidance.
Get a flavour of the content you'll receive
ITV gives primetime News ad spot to viral Christmas ad ‘Charlie’s Bar’
ITVX: One Year On
On Friday 8th December 2023, ITVX will celebrate its first birthday. Today ITV takes a look back in celebration of its inaugural year and all the new streaming platform has achieved, plus a look forward to what 2024 and beyond will bring.
ITV Launches Head First Award
ITV announce the launch of its brand new Head First Award. An advertiser-facing industry initiative, where the ambition is to inspire other brands to join us in shining a spotlight on mental wellbeing and inspiring positive action.
ITV Launches New Measurement Innovation Tools
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.
ITV Launches BE Studio to Produce Branded Entertainment
ITVX: The First Year
Join us as we debrief the numbers behind the first 12 months of ITVX, with insights into how viewing is transforming, and a view of our programming performance and plans.
Catch up on our Fast Facts session: Race to the Top
Love Island ‘All Stars’ Winter 2024 Convergence Package
We are back again with the highly anticipated convergence package trial and this time it’s for our Winter Love Island ‘All Stars’ 2024 series.
ITV ushers in a new era of addressable TV advertising
ITV announces the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households.
ITV AdLabs unveils upgraded Automated Contextual Targeting tool to identify emotions
ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify.
The Hidden Value of Peak TV: ITV and ViewersLogic study reveals long-term uplift
ITV has built, in conjunction with ViewersLogic, an industry first, multi-brand, cross market study that proves the value of peak airtime.
ITV announces its latest Media for Equity investment in plant-based meat business THIS
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the company.
ITV lands new deal with UEFA to become home of England men’s football team from September 2024
All European Qualifiers, UEFA Nations League ties and friendlies between major tournaments to be shown on ITV from September 2024
Catch up on the first of our Fast Facts sessions: Wellbeing Matters
ITV kicks off Big Brother launch campaign with promo series featuring brand new hosts AJ Odudu & Will Best
As the global television phenomenon Big Brother makes its much anticipated return to UK television next month and moves onto ITV2 and ITVX, today the launch campaign begins
Defender to Sponsor ITV’s Rugby World Cup Coverage This Autumn
ITV announce that worldwide partner of the Rugby World Cup tournament, Defender will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX.
ITVX Officially Hits Two Billion Streams and is Named Best On Demand Service at the Edinburgh TV Awards
This week ITVX achieved two key milestones - reaching two billion streams since launch (in December 2022) and winning Best On Demand Service at the Edinburgh TV Awards.
ITV Announces Brand New This Morning Sponsor SharkNinja
ITV can today announce innovative lifestyle solutions company SharkNinja as the brand new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from 1 September.
ITV announces investment in pain relief brand Flarin®
ITV announces its third 2023 deal as part of its Media for Equity portfolio, in pain relief brand Flarin® - its first consumer healthcare investment to date.
What Unites Young Adults?
ITV explores the key cultural themes and findings revealed from this big research project commissioned with cultural consultancy Crowd DNA to help brands better understand young adults in today’s Britain.
Sky Media to join Planet V Trial
ITV and Sky today announce that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.
ITV launches Big Brother 2023 ITV2 and ITVX converged packages
Following the huge success of our Love Island convergent packages this year, we’re excited to bring to market our final convergent package trial of 2023
Global Small Business Platform, Xero Confirmed to Sponsor the FIFA Women’s World Cup 2023™ Coverage on ITV This Summer
Following on from the announcement that ITV had brokered a rights deal with FIFA for the FIFA Women’s World Cup 2023™ alongside the BBC, ITV can now announce a new sponsorship agreement with global small business platform, Xero.
ITV confirms stellar squad for the 2023 FIFA Women’s World Cup
ITV has announced a star-studded lineup for its live coverage of the FIFA Women’s World Cup.
FIFA Women's World Cup 2023
ITV will provide live television coverage of the upcoming 2023 FIFA Women’s World Cup in Australia and New Zealand.
Vinted announced as the headline sponsor of Big Brother when it returns later this year
ITV and Initial have announced that Vinted will be the headline sponsor of the brand-new and much anticipated series of Big Brother.
ITV and Publicis Media launch new addressable audience partnership
Publicis Media has partnered with ITV and InfoSum to launch the first UK campaign using Epsilon’s Core ID solution, allowing brands to better target their desired audience within ITVX.
ITVX: celebrating a successful six months
We’ve firmly established ourselves as a leader in the streaming market and we’ve got the numbers to prove it - check out our standout stats to celebrate six successful months
ITV Showcase 2023: ITV Announces New Commercial Innovations
ITV has announced a raft of new commercial, measurement and research initiatives designed to give brands the ability to use the multiplier effect from investment in TV advertising.
ITV Announces Investment in Pet Health and Wellness Company PitPat
As part of ITV Adventures Invest, ITV are investing in pet health and wellness company PitPat
ITV's Rugby World Cup...for everyone!
Are you ready for the biggest sporting event of 2023? The Rugby World Cup is coming and with all home nations represented, every person in Britain has a reason to get behind it. This is a unique opportunity for your brand to get involved and be a part of the action!
Walkers Take Over ITV1 Loose Women Ad Break With ‘As Live’ Integration
In this media first for ITV Daytime, Walkers has partnered with ITV1’s award-winning Daytime show Loose Women to create an innovative, fully integrated commercial campaign.
New hosts for Big Brother confirmed
ITV and Initial have announced the new hosts for the forthcoming series of Big Brother and its companion show - AJ Odudu and Will Best.
ITV, Adylic, OMD and Tourism Ireland Launch Dynamic Creative Campaign
ITV, Adylic, OMD and Tourism Ireland have partnered to create a brand-new data-driven dynamic creative campaign on ITVX using Planet V, ITV’s programmatic video advertising platform, which will tailor the messaging that viewers see based on selected ITVX audience and contextual data sets.
ITV’s This Morning Launches New Fashion Partnership with Vinted
Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner.
ITVX officially hits the one billion streams mark
On Easter Sunday 2023 ITVX officially hit the one billion streams mark, just over four months after the service’s launch on December 8th in 2022.
Sky Mobile to Sponsor Britain’s Got Talent
Sky Mobile, is the new headline sponsor of one of the country’s biggest and best loved TV programmes, Britain’s Got Talent.
ITV and The CyberSmile Foundation launch new campaign to tackle online trolling
ITV launches a new behaviour change campaign “Would you say it?” to tackle online trolling.
ITV AdLabs unveils a raft of brands trialling its ‘Matchmaker’ Retail Media solution with Tesco and Boots
More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022.
Love Island linear and VOD inventory are coupling up again for the summer!
Following the success of our winter Love Island convergent package test, we are scaling up with an even bigger test opportunity in Love Island this summer.
ITV is supercharging its kids offering with the launch of ITVX Kids in Summer 2023
ITV is launching a new dedicated destination for kids on ITVX - ITVX Kids - with more content than ever before, across a range of titles appealing to both school age and pre-school age children.
STV Player launches on Planet V and doubles targeted advertising in Q1
STV Player launches on Planet V and doubles targeted advertising in Q1
ITV announces investment in architectural tech company Resi
ITV announces that it is adding architectural tech company Resi to its Media for Equity portfolio in its first investment of 2023.
ITV joins Saatchi & Saatchi as founding partner of Upriser, the creative company’s nationwide schools platform
ITV launches Mental Health in the Media conference
The Mental Health in the Media conference, designed in partnership with Mind, YoungMinds, CALM, SAMH, and the Film and TV Charity, will bring together creative and mental health leaders to inspire tangible progress around mental health both on and off-screen.
ITV AdVentures Invest Launches Two New Startup TV Advertising Campaigns
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.
ITV Studios completes its first ever public facing building as 'The Coronation Street Visitor Centre & Event Space' prepares to open
The new 16,500 sq ft Coronation Street Visitor Centre and Event Space is situated on the corner of the programme's 7.7 acre production facility at MediaCity in Greater Manchester and will be open to the public from February 2023.
ITV Announces Increased Investment in InfoSum
ITV today announces a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.
ITV and STV announce partnership
Following the official launch of ITVX, ITV has agreed a new and comprehensive long-term partnership with STV, with agreements covering content and commercial terms.
ITV announces new deal with Warner Bros. Discovery International Television Distribution
I’m A Celebrity pulls in biggest final audience since 2018
The I’m A Celebrity…Get Me Out Of Here! final attracted a huge peak audience of 11.5 million viewers/ a 59% share of viewing.
All the highlights from the 2022 ITV Palooza - the freshest show in town
Back for its fourth year, this Palooza was a little bit different. With the launch of ITVX and an increase in programming investment this year’s Palooza went big on content.
ITV launches groundbreaking retail media partnerships at Palooza
ITV has announced groundbreaking new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala.
ITV clean up with multiple wins during the media awards season.
ITV was the most awarded media owner, picking up five gold awards, including the Grand Prix at the Media Week Awards, and were also honoured with the Charity Award at the Campaign Awards, for the Concert for Ukraine which raised 13.4 million in relief money to help victims of the Ukraine war.
ITV AdLabs launches game-changing targeting tool with Boots and Sainsbury’s
ITV today launches a game-changing new tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns.
ITV and BBC to show UEFA EURO 2024 and UEFA EURO 2028
I’m A Celebrity...Get Me Out Of Here! back in Australia with a peak of 10.3 million TV viewers
ITVX the UK’s freshest streaming service to launch on 8th December
ITV2 and ITVX has announce Maya Jama as the brand new host of Love Island.
3.4 Million Watch Love Island Final
Big Brother Is Back! The Original Reality TV Format To Launch On ITV2 And ITVX In 2023
ITV has announced 6 brand new drama commissions
ITV has announced 6 brand new dramas, with 3 of them to premiere on ITV's brand new, free streaming service ITVX. Find out more information about these new dramas including cast, filming and release dates.
Love Island hits a heart-pumping 100m streams
Series 8 of Love Island hit 100 million streams by the end of June, which is the earliest point in the series the show has reached this milestone. Find out more about the milestone here.
Double Love Island for 2023
Biggest Love Island Launch Since 2019 With 5.0 Million Viewers
The audience to the launch episode of Love Island has risen to 5 million viewers across all devices, making it the highest launch since 2019.
Love Island Launch peaks with 3.0 million viewers (TV Overnights)
The nation’s favourite dating show returned last night with an overnight TV audience peak of 3.0 million viewers, and it posted the biggest TV audience of the night for younger viewers (1.1 million 16-34s).
Love Island returns with a new gold-font water bottle!
The Love Island Official Shop has unveiled a fresh new gold-font water bottle as part of its brand-new product line-up ahead of the launch of Series 8.
Record quarter for drama as ITV makes full series available to stream
Read more about how ITV have had the best ever start to the year for drama viewing online thanks to the full series of drama's being available for streaming following the first episode.
ITV Wins Best Custom Media Research Project (Media Owner) at Mediatel Awards
We are delighted that our ITV Bespoke Partnership research won a Mediatel Media Research Award 2022. ITV won the award for "Best custom media research project" for "ITV Bespoke Partnerships - Building Memorable Advertising".
Catch up on our webinar - ITVX: All you need to know
Following the launch of ITVX - the UK’s first integrated advertising and subscription funded platform - we'd like to invite you to catch up on our webinar to learn what opportunities the new platform will provide for your brands.
Pandora and Ancestry launch ITV AdLabs' first QR Ads
Find out about ITV AdLabs' first QR Ads which launched last week in beta under ITV's new dedicated advertising innovation arm. Pandora is the first advertiser to market trialling ITV’s linear QR Ads solution, booked by Carat. Meanwhile, the7stars have brokered a number of their clients to be first to market trialling QR Ads on ITV Hub, including Ancestry and Iceland.
Britain’s freshest new streaming service launching later this year
Find out more about ITV's new announcement, the launch of ITVX - the UK’s first integrated advertising and subscription funded (AVOD/SVOD) platform.
2022 FIFA World Cup: Engage the Nation
Find out more about this years FIFA World Cup, and how we can help you hit the back of the net with our World Cup advertising opportunities.
ITV Commercial Announces ITV AdLabs
Unveiled on-stage at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are tested and trialled.
ITV, Natwest & Pablo Unveil Winners of Backing Business Competition
ITV, Natwest and Pablo have awarded three small enterprise competition winners a unique package of business support and media collaboration with their own bespoke TV advert.
ITV’s Planet V Launches Data Match
2020 the year the nation turned to TV for trusted information and escapism
ITV Commercial Christmas update
Dear partner, the holidays are coming..
I'm A Celebrity...Get Me Out Of Here! Line up revealed!
ITV announces its 2020 autumn schedule with brand new entertainment, drama, factual and daytime
ITV commercial update: we're taking a summer break.
Jonathan Ross' Comedy Club is coming to ITV later this year
Your ITV Commercial Update
We'll be sharing success stories from our clients and across ITV to help inspire your brand and keep your business healthy.
Victoria Street: Welcome to the wider Weatherfield - ITV unveil the new extended set of Coronation Street.
Victoria Street: Welcome to the wider Weatherfield
ITV & BBC join forces to launch Britbox - read more about the strategic partnership!
ITV & BBC join forces to launch Britbox.
ITV’s Head of Drama, Polly Hill, today announced the commission of family drama, Flesh and Blood.
ITV’s Head of Drama, Polly Hill, today announced the commission of family drama, Flesh and Blood.
ITV will show brand new documentary 'Coming Home' on the life of award-winning superstar Sheridan Smith.
ITV will show brand new documentary 'Coming Home' on the life of award-winning superstar Sheridan Smith.
Love Island finale draws in millions of young viewers
