ITV can today announce innovative lifestyle solutions company SharkNinja as the brand new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from 1 September.
The all encompassing partnership spans every consumer touchpoint including broadcast, digital and app, social media and content, experiential, licensing and product placement.
The deal was brokered by ITV’s Commercial Sales and Partnerships team, plus agency EssenceMediaCom.
Sponsorship idents will be created around content on both ITV1 and ITVX and around short-form programme content on itvx.com and stv.tv as well as promotion from the official This Morning social media accounts and bespoke digital branded content. The social and bespoke digital content will be produced in-house by ITV Daytime’s Creative Team.
Through the partnership SharkNinja will showcase its line-up of products across its Shark and Ninja brands. The sponsorship also includes licensing rights for SharkNinja to use the This Morning show logo, product placement of Ninja utensils and appliances within the This Morning kitchen and an experiential package.
The ever popular This Morning app will also be fully sponsored by SharkNinja.
This Morning is ITV's live flagship weekday magazine show. The 150 minute format launched in 1988, making it one of the longest-running programmes in the history of British television. The multi award-winning show also received a special recognition BAFTA in 2018 and is acknowledged across the industry for campaigns that raise awareness on topics such as bullying and male suicide with initiatives like 'Project 84' and 'Be Kind'. This Morning’s hosts - together with a variety of experts and contributors - deliver a topical mix of news, celebrity guests and real life stories along with cookery, consumer, health, consumer, fashion beauty and lifestyle features to entertain and inform its loyal viewers, who are often encouraged to participate in the programme.
We are thrilled to be joining This Morning as the new show sponsor. It is an iconic British TV show which shares our mission to positively impact people’s lives every day in homes around the world. This Morning is an ideal partner to showcase Ninja’s kitchen utensils and appliances and Shark’s floorcare, cleaning and beauty productsLorna Brown, VP Marketing Europe, SharkNinja
We’re delighted to welcome SharkNinja to the This Morning family. One of the country’s most-loved and longest-running British TV programmes, This Morning uplifts viewers each weekday. As a much loved brand, SharkNinja's innovative products elevate their customers' lives every day. We can't wait to see these two brands come together and bring this authentic connection to life across the show's rich touchpointsJason Spencer, Business Development Director ITV
SharkNinja, the innovative household appliance company, is thrilled to announce an integrated partnership with This Morning. EssenceMediacom are thrilled to have worked with SharkNinja to deliver this exciting next phase of their growth journey, using This Morning to tell their compelling brand and product story to consumers through an innovative integration that lives at the heart of the nation’s favourite daytime show.Nicola Marsh, Managing Director, EssenceMediacom North