Back for its fourth year, this Palooza was a little bit different.
With the launch of ITVX and an increase in programming investment, this year's Palooza went big on content.
Hosted by Laura Whitmore and Iain Stirling, a packed Royal Festival Hall got a sneak peak of the bumper line-up, with cameos from Anna Maxwell Martin, Dermot O'Leary, Jonathan Ross and Maya Jama, and heard how brands could get involved.
If you weren't able to join us, or need a refresher, here are the highlights.
The UK’s Freshest Streaming Service
With the upcoming launch of ITVX, we were able to unveil all the exciting details for the brand new streaming home for ITV.
The launch of ITVX is powered by significant content investment and we’ve been using this to commission brand new shows that are a little different from what you’d expect from ITV.
We’ll have weekly exclusives with A-list talent dropping months before being aired on ITV’s linear channels.
Blockbuster films with 250 at launch and 1000 in the first year.
A deep archive of boxsets, with more than 350 at launch and another 150 added during the first year.
An expert editorial team curating topical content to bring it to audiences in new and interesting ways.
Themed ‘FAST’ channels with 20 at launch.
Content partnership deals, with the largest independent anime licensor in the UK, and one with CBS Reality for true crime titles.
Plus all of ITV’s channels will be available live through ITVX - so all the biggest broadcast moments will be front and centre too, available to stream.