"Every entrant had a brilliant story to tell about why their business was extraordinary, and we saw a real breadth of sectors and industries taking part. Arriving at our three winners was a really tough process, but we’re so excited to partner with these businesses to create impactful adverts that will help their brands thrive, and we’d like to congratulate Loop Loop, Sisterhood and The Little Loop on their success.” Margaret Jobling, Chief Marketing Officer, NatWest.

ITV, Natwest and Pablo have awarded three small enterprise competition winners a unique package of business support and media collaboration with their own bespoke TV advert - as part of ITV's Backing Business competition.

The competition received over 700 entries from small businesses across the UK and the three winners are plantable greetings cards company Loop Loop, creative design programme Sisterhood which seeks to build confidence and self-esteem in girls, and The Little Loop, the UK's first rental marketplace for kids clothing. All three companies are making their TV debuts with individual adverts created by leading creative agency Pablo and tailored airtime broadcast across ITV.

The first advert broadcast, for Loop Loop, will be followed by Sisterhood’s commercial which launches next week, and The Little Loop, highlighting three of the UK’s extraordinary small businesses giving them a stage and a highly polished commercial that would ordinarily be out of reach for a business of this scale.

About the winners:

Loop Loop

In response to the declining bee population and the plastic pollution challenge, Sophie Brenahan started Loop Loop to create plantable greetings cards. Embedded with wildflower seeds, once the card has been enjoyed it can be planted and live on.


Sisterhood is a creative design programme that seeks to build confidence and self-esteem in young girls (aged 13-17). Sisterhood was started by Rachita Saraogi & Rebecca Thomson to help young girls realise their full potential so that they can become the leaders, creators and changemakers of tomorrow.

The Little Loop

The UK's first rental marketplace for kids clothing, The Little Loop was started by Charlotte Morley to help solve the challenge of textile waste and encourage consumers as well as fashion brands to think about their resources in a different way.

Watch the Winning ads here

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