Explore ITV AdLabs
AdLabs is our commitment to involve you sooner in our product development process, invite you in to participate in beta tests and pilots, and to learn with us. We're open for business.
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As an invaluable and longstanding partner, ITV and InfoSum are joined by a common vision for enabling secure data collaboration. ITV is an innovator that drives real change across the media landscape. Starting with its pioneering use of privacy-first data collaboration in Planet V and, more recently, retail media with the launch of the Matchmaker product alongside Tesco and Boots. With ITV’s additional investment, we are thrilled to further solidify our close partnership and all that is to come.Brian Lesser, Chairman and CEO of InfoSum
Our InfoSum Datamatch product has been developing nicely and in 2023 will be moving out of Adlabs, our innovation space, and instead become a scaled ‘always-on’ feature of our addressable offering. In addition, Matchmaker, our InfoSum facilitated retail media product announced last Autumn, is already over-subscribed for our pilot phase with more than ten brands looking to work with us on the prototype. InfoSum is a critical part of ITV Commercial’s innovation and addressable proposition and an increased stake in the business ensures that we're securing our own futures.Rhys Mclachlan, ITV Director of Advanced Advertising
AdLabs is our commitment to involve you sooner in our product development process, invite you in to participate in beta tests and pilots, and to learn with us. We're open for business.