ITV’s Matchmaker solution is entirely cookieless, utilising InfoSum’s privacy-first data collaboration platform to securely match ITV’s existing registered first-party audience with Boots’ Advantage Card and Tesco’s Clubcard databases.
According to IAB Europe the retail media market is already worth €8bn, and is largely dominated by ad spend in the digital media market, so ITV’s AdLabs commercial innovation team is delighted to launch partnerships with two leading retailers concurrently.
PLANET V 2.0
Built entirely on customer feedback, by bringing every agency group into its design process, and with a new, customizable design, Planet V 2.0 aims to put even more control into buyers' hands.
Planet V allows both advertisers and agencies control over the planning, purchasing and reporting of their campaigns. The new platform, built to coincide with the launch of ITV's new streaming service ITVX, will provide users with a new look, better functionality and more parameters to help build more effective campaigns.
Building on the UK’s second largest self-serve programmatic video platform, the pilot is planned to start with a select number of customers before being rolled out more widely.
SHARE OF VOICE BY ITV
ITV's AdLabs has launched its new share of voice reporting tool, powered by Adalyser, allowing brands to measure their TV presence and compare themselves to others in their market.
The new service, Share of Voice by ITV, means analysis that may have previously taken customers hours can now be done in minutes.
By harnessing the power of BARB, Clearcast and Nielsen data, ITV’s new self-service tool provides actionable insights fast, allowing customers to see how their brand’s SOV stacks-up against competitors in a level of detail that’s unparalleled.
The platform allows customisation across audience, competitor profile, category, TV media and regional footprint, with the aim of allowing planners and their clients to make timely decisions by knowing what impact their campaigns have had, so they can maximise their audiences, look through the lens of untapped audiences and potentially discover hidden opportunities.
14 NEW ADVERTISING OPPORTUNITIES BEING EXPLORED FOR ITVX
ITV Commercial's roadmap for ITVX helped bring more than 100 individuals from across the industry on board to help prioritise opportunities on the new free streaming service.
Among those concepts being explored going into 2023 are shorter ad time lengths, FAST channel sponsorship, and playback control.
So far the team reports it has seen particular interest in shoppable advertising and A/B testing, and that feedback will shape the first wave of ITVX opportunities in the New Year, once the service is fully live.