The winners of the Mediatel Media Research Awards 2022 were revealed on Thursday 10 March at a ceremony in London.
Hosted by Mediatel Connected, the awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research, with entries covering the extraordinarily difficult pandemic period.
The judging was chaired by Belinda Beeftink, research director at the IPA.
She was joined by Louise Twycross-Lewis, head of insight at PHD Media, Fanny Carouge, head of analytics and insights, Europe, at Samsung Ads, Denise Turner, director of research and insight at Newsworks, Danny Russell, owner of Russell Consulting, Martin Greenbank, head of advertising research and development at Channel 4, Pauline Robson, managing partner at MediaCom, Kate Rutter, head of commercial insight at Global, Andy Pang, head of marketing science at Snap; and Omar Oakes, editor of The Media Leader in deciding the winners and shortlists.
We are delighted that our ITV Bespoke Partnership research won a Mediatel Media Research Award 2022. ITV won the award for "Best custom media research project" for "ITV Bespoke Partnerships - Building Memorable Advertising".
The winning entry combined innovative techniques in a robust methodology to prove the value of the ITV brand in enhancing advertising effects. It provided compelling evidence for the effectiveness of ITV brand partnerships.Pauline Robson, managing partner at MediaCom