ITV today announces that Sky Mobile, the fastest-growing mobile provider in the UK*, is the new headline sponsor of one of the country’s biggest and best loved TV programmes, Britain’s Got Talent. The iconic show returns for its 16th series on Saturday 15th April and Sunday 16th April.

The sponsorship is a partnership between ITV, Fremantle, Sky Mobile and EssenceMediacom.

The multi-award-winning talent spectacular is bigger and better than ever before with brand new judge, Bruno Tonioli, alongside show favourites, Simon Cowell, Amanda Holden, and Alesha Dixon. Armed with their infamous buzzers, the judges are ready to be surprised, captivated and moved to tears by this year’s jaw-dropping and show-stopping talent.


Britain’s Got Talent is a juggernaut of family entertainment television and it’s wonderful to have Sky Mobile sponsoring the show for what’s sure to be another amazing series. The creative idents bring together both Sky Mobile and Britain’s Got Talent’s recognisable branding creating maximum impact for viewers and utilising the power of TV. Mark Trinder, Director of Commercial Sales and Partnerships, ITV

Sky Mobile’s sponsorship is a 360 package, providing multiple opportunities beyond broadcast with a breadth of licensing rights, social media, and digital inventory. The brand’s sponsorship idents will use Sky Mobile’s distinctive assets including its logo, Network Lines, glass SIM, emojis, and The Beach Boys track integrated with the famous Britain’s Got Talent buzzers, clips and Judges’ desk.

One of the joys of watching prime time TV is the ability to share the highs and lows with your friends and family - Britain’s Got Talent epitomises this perfectly, with fans experiencing a roller coaster of emotions. The conversations our idents represent will be recognisable to so many Brits and showcase the delight we all feel in sharing these moments with the people we love. We’re really excited to be part of the Britain’s Got Talent family and looking forward to seeing the fantastic talent we have across the UK. Pierre Coppin, Director of Commercial, Marketing & Propositions for Sky Mobile

Sky Mobile will also be making tickets available to customers through Sky VIP – its loyalty programme for Sky customers - offering the chance to win tickets to the live semi-final and final.

We saw an unmissable opportunity to bring together Sky Mobile with Britain’s Got Talent – such a beloved and iconic show - to showcase the excitement of sharing unique and gripping moments with friends and family. This partnership promises to put Britain’s Got Talent fans and Sky Mobile VIP customers at the heart of our activation. Our Golden Buzzer worthy idents will hero the best bits of the show that fans have grown to love and we’ll be rewarding customers with a chance to get closer to the action with exclusive Sky VIP tickets. We’re really excited to be a part of the series this year and can’t wait for it to get started. Holly Carters, Creative Futures Lead, EssenceMediacom

Sky Mobile is the fastest-growing mobile provider in the UK with over three million customers in just six years. Focused on providing value for customers – Sky Mobile aims to protect customers from confusing data tariffs and inflexible contracts by providing them the ability to ‘Roll’ unused data each month and ‘Mix’ their contracts, so they can change their data plans when they like. This is all on top of its promise not to increase the price of data plans mid-contract.

* Mobile market analysis from CCS Insight

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