ITV will provide live television coverage of the upcoming 2023 FIFA Women’s World Cup in Australia and New Zealand and you can bring your brand into the story. 


Pioneering hope and positive pride
With a run of ground-breaking firsts, the beloved Lionesses continue their campaign into this World Cup. It’s a hugely positive space for game-changing brands to flourish.


Icons of inspiration
Synonymous with inclusion, accessibility and character, the tournament will inspire the next generation of young girls, with interest in women’s football up 12% amongst girls aged 5-16 in England.


Be part of the action
Nothing unites us more than live sport. Immerse yourself in this gripping, thrilling, goal-packed tournament. Be the brand that shares each team’s magical journey!

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32 nations will battle it out over the summer. With the full fixture schedule now in place, the opening game sees New Zealand v Norway on 20th July, with the final taking place on 20th August.

Crucially, England are qualified and have a laser-focus on taking the trophy from 2019 champions United States. 

All 64 matches from the tournament will be broadcast in the UK on either ITV or the BBC, except for the Final, which will be shown across both ITV1 and BBC1.

Simulcast and catchup will be avaible on ITVX while match highlights will also be on ITVX as well as ITV's social media platforms. And build up programming will be shown on ITV4/ITVX ahead of the tournament.

ITV coverage

• 20th July to 20th August 2023
• 32 games across ITVX, ITV1 and ITV4 (channel split TBC)
• Daytime (AM)
• Full channel line-up: ITVX, ITV1, ITV+1, ITV1 HD, + STV, STV+1, STV HD

We’re delighted to be able to bring comprehensive coverage of the Women’s World Cup, free to air to our audiences with both live and highlights broadcasts across ITV and ITVX. This tournament promises to provide memorable moments with the popularity of women’s football continuing to grow. England’s Lionesses are entering the World Cup Finals as European champions and fans have been able to follow their progress to qualification on ITV through our coverage of the World Cup qualifiers, so we hope they’ll join us to see all the action from Australia and New Zealand throughout the tournament Niall Sloane, ITV Director of Sport
Credit: PA/AP 


System1: The Winning 11

System1 have pulled together 11 principles for creative effectiveness, along with a highlight reel of female-focussed sporting ads to bring these to life - that  can help deliver a World Cup winning preformance for your brand.

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