Interested in AdLabs?
ITV Adlabs is the home of ITV Commercial’s innovation, designed to bring our customers closer to the development pipeline as new innovations are tested and trialled
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"We are excited to be trialling ITV’s new proposition. Utilising retailer loyalty data allows us to deliver relevant ads to the most relevant audience, with the benefit of closed loop measurement."Katharine Crossland, Digital Commerce Director, Unilever
It is great to continue the long standing innovative partnership between Boots and ITV. Matchmaker brings together Boots Media Group’s exclusive data and measurement proposition with ITV’s scale and content, this clearly struck a chord with our partner brands and the reception for the Matchmaker offer has been brilliant. We are really excited to see the results from our B trials and then rolling this out further across 2023.Ollie Shayer, Omni-Media Director at Boots
We are thrilled to be partnering with ITV to provide Tesco branded suppliers with the opportunity to enhance their AV planning and buying precision through Matchmaker. Data science from dunnhumby, combined with an ever-growing Clubcard database of over 20m households, provides a customer-first proposition for CPG brands to reach their customers at scale. With closed-loop measurement at its heart, we are looking forward to collaborating with brands in multiple ways.Nick Ashley, Managing Director – Tesco UK, dunnhumby
ITV Adlabs is the home of ITV Commercial’s innovation, designed to bring our customers closer to the development pipeline as new innovations are tested and trialled