As the global television phenomenon Big Brother makes its much anticipated return to UK television next month and moves onto ITV2 and ITVX, today the launch campaign begins…
Starting with a series of promos, each will cast Big Brother’s gaze out into the real world by using the show’s recognisable voice to narrate over everyday scenes. The films have a youthful, colourful skew, packed with energy and humour. They provide the sense that the UK is being observed by Big Brother, capturing the weird, wonderful and authentic moments of humour that mirror the show itself.
Shot in a voyeuristic style in a nod to the programme, all of the promos play to the tag line “Big Brother Sees It All” and an animated Big Brother eye brings the brand to life.
The first two films to launch today feature brand new hosts AJ Odudu and Will Best, plus the instantly recognisable voiceover of Marcus Bentley. In the first talent-led promo, both AJ and Will can be seen on set in their trailer trying - and failing - to master the Geordie accent. They're soon interrupted by Marcus’ voice which says, “8:41pm. AJ and Will should stick to presenting.”
In the second promo, also set in their trailer, AJ and Will can be seen singing the infamous Big Brother theme tune. Marcus’ voice again interrupts them to say, “2:17pm. AJ and Will are in the trailer butchering a classic.”
Real-life based promos soon to follow next week include a woman regretting getting back on the dating apps; a man not fitting in with his new group of housemates; a questionable scene between a dog and his beloved owner, plus a couple having put the kids to bed early…
Viewers of Good Morning Britain had an exclusive sneak peak of the impressions film and it will launch during half time of the Rugby World Cup on ITV1 this evening. The promos will then TX across a suite of ITV’s owned channels including ITV1, ITV2, ITV3, ITV4, ITVBe and ITVX, plus socials.
The return of Big Brother to ITV2 and ITVX next month is set to be the TV moment of the year. We know there is already such a huge appetite from original fans of the series and also from those yet to immerse themselves in the Big Brother world. And they’re in for such a treat! These promos are just the beginning of one of ITV’s biggest and noisiest campaigns. Look out for our brand new Big Brother eye everywhere you would and would not expect in the forthcoming weeks. Big Brother really does see it all…Jane Stiller, Chief Marketing Officer ITV
Big Brother is still the only reality show that shows just that, reality! Everyday life, unfiltered and streamed. So we wanted to bring Big Brother’s gaze into the real world, with a campaign that sees and celebrates our quirky human behaviour. From the mundane to the spectacular, Big Brother sees it all…Creative team Shane O’Neill, Andy Parkman, Hannah Roe and Jonathan Truin
We are beyond happy to have been asked to direct and collaborate on these Big Brother promos for ITV. This was our first shoot in the UK with HunkyDory and we had a blast working with the entire crew here in London, it’s a city full of so much talent. Each person who worked on this project along the way brought something unique and incredible to the overall campaign. It was truly a collaborative effort and we have the amazing creatives at ITV to thank for it. It’s going to be a fun season.Directing duo ‘We The Grimshaws’ Craig Brownrigg and Brenna Horrocks
Original reality TV format Big Brother has a brand new home on ITV2 and ITVX. A new cast of carefully selected housemates, from all walks of life, will take up residence in the world’s most famous reality TV home for up to six weeks, with cameras capturing their every move, and the nation following every twist and turn.
Produced by Initial (part of Banijay UK), Big Brother first launched on UK screens in 2000. The series will be sponsored by Vinted.
