ITV was the most awarded media owner, picking up five gold awards, including the Grand Prix at the Media Week Awards. ITV were also honoured with the large Charity Award at the Campaign Awards, for the Concert for Ukraine which raised 13.4 million in relief money to help victims of the Ukraine war. These award wins demonstrate the power of TV creative partnerships, and the power of collaboration, to help reach millions of viewers across the nation, on hugely important causes.
Media Week Awards
The winners of the Media Week Awards 2022 have been announced at a black tie dinner (20 October) for 800 guests at Grosvenor House. The awards celebrated the best media campaigns, agencies and teams over the past 12 months and ITV was the most awarded media owner, picking up five gold awards.
"Ring my bell and Saturday Night Takeaway", by ITV and MG OMD for Ring, was the most successful individual campaign with half a dozen gongs, including the Grand Prix. The multi-award-winning entry for the Amazon-owned video doorbell brand said:
"With pressure on budgets and a need go beyond conventional media tactics, ITV and MG OMD created ‘Ring my bell’: a content-fuelled product placement that got the nation on their feet and dashing to the door – to deliver a tenfold return on Ring’s investment."
Campaign Brand Leadership and Partnership Awards
ITV's Concert for Ukraine raised more than £13.4m for the Disasters Emergency Committee Ukraine Humanitarian Appeal through sponsorship, ticket sales, ad revenue and public donations.
The event, which was broadcast live in March from the Resorts World Arena Birmingham, also raised about £4m in advertising revenue. It was created by ITV, STV and Livewire Pictures, and all sponsorship and advertising revenue generated from the broadcast was donated to the DEC appeal, aiding those affected by the Russian invasion. The DEC is an umbrella group of UK charities, which launches collective appeals to provide emergency relief for people in humanitarian disasters. According to the organisers, a peak of 3.6 million people at home tuned in to the live broadcast and it was the most-watched programme of the day for 16-to 34-year-olds. Performers at the concert included Ed Sheeran, Camila Cabello, Snow Patrol and Paloma Faith, who were accompanied by hosts Roman Kemp, Marvin Humes and former Spice Girl Emma Bunton.
The two-hour live show was broadcast across ITV, STV, ITV Hub and STV Player and was produced by Livewire Pictures, while Global joined as media partner and Marks & Spencer was the headline sponsor.