What was the challenge?

Abbott Lyon’s bespoke jewellery is stunning and loved by those in the know, but their biggest challenge was brand awareness.

There had been a heavy reliance on performance marketing, which only took us so far. We took the step to drive up the scale of awareness and are committed to making brand and performance work together. Jezz Skelton, Founder, Abbott Lyon

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What was the idea?

Through ITV’s Backing Business, we were able to test, learn and scale using the power of ITV Abbott Lyon - aiming to cut through in the busy pre-Christmas period.

The combination of using spot and one of the most popular influencers for their target audience, Stacey Solomon, ensured they drove mass awareness and still delivered against their social strategy.

ITV helped Abbott Lyon measure the effectiveness of this by correlating the spots that ran with the search and sales uplift.

What were the results?

Abbott Lyon saw 40% incremental growth linked to the campaign and they have been shortlisted for The Times 100 fastest growing brands.

What’s next?

The initial campaign has given Abbott Lyon the confidence to scale up activity later in the year.

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video time: video title: ITV Showcase 2023: Case Studies

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