Iconic condiment brand seeks to raise their Share of Voice in an increasingly fresh-faced market
Challenge
Increase SOV among competitor buyers while increasing reach within loyal brand buyers and brand lapsers
Solution
Tesco dunnhumby identified shopper audiences to target buyers and lapsers with targeted ITVX ads to acquire new customers from the condiment category.
Closed-loop measurement via InfoSum helped determine the effectiveness of the campaign.
50% of customers converted after the campaign finished.
573k Total Customers Reached
12% Product uplift
2,417 Incremental Customers
Ice-cream brand launches new flavour by targeting those with a sweet tooth in successful out-of-category acquisition
Challenge
Drive consideration to purchase for the brand in the ice cream or confectionery category.
Solution
Tesco dunnhumby identified shopper audiences to target ice-cream and confectionery buyers with targeted ITVX ads.
Closed-loop measurement via InfoSum helped determine the effectiveness of the campaign.
582k Total Customers Reached
33% Uplift among confectionery buyers
27% Product Uplift
Well known ready-to-drink brand launches new squash conquering competitor buyers
Challenge
Drive awareness of a new product while targeting competitor buyers in the product’s respective category.
Solution
Tesco dunnhumby identified shopper audiences to target competitor and within category buyers with targeted ITVX ads. The brand successfully acquired squash buyers upon entry of the squash market.
Closed-loop measurement via InfoSum helped determine the effectiveness of the campaign.
558k Total Customers Reached
46% Product uplift
34% Uplift against Ready to Drink buyers
Premium soft drinks brand sees incredible uplift for hero product and captures competitor buyers
Challenge
Increase brand awareness and to target loyal brand buyers whilst acquiring those with similar baskets.
Solution
Tesco dunnhumby identified shopper audiences to target upmarket competitor and brand buyers with targeted ITVX ads.
Closed-loop measurement via InfoSum helped determine the effectiveness of the campaign.
292k Total Customers Reached
31% Product uplift
25% Uplift among ‘out of category’ buyers
Drive haircare brand range sales in Boots
Challenge
Significantly drive conversions in Boots across a brand’s multiple hair care ranges with smarter and more efficient Boots shopper reach.
Solution
Use Boots Media Group shopper audiences to identify active female shoppers aged 25+ to serve targeted video ads across various show genres on ITVX. Closed-loop measurement via InfoSum helped determine the effectiveness of the campaign.
262k Total Customers Reached
21% Conversion Lift for product range
16% Conversion Lift (halo effect) to the brand
