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ITV Backing Business

How to create the magic formula to win Christmas 2021

In this webinar, we share an in-depth look at how Christmas comes to life across the festive season in the five fundamental codes of Christmas - Togetherness, Magic, Nostalgia, Journeys and Generosity - and how they materialise in mainstream British culture, advertising and ITV. You will learn how Christmas makes us feel as a nation and the things we want to see from our brands and entertainment platforms, helping you to create the magic formula to win Christmas 2021.

ITV's Cultural Insight & Strategy Lead Lucy Crotty is hosting the session, and will be joined by:

  • Mark Lund OBE, President, McCann Worldgroup UK & Europe

  • Emma Gormley, Managing Director of Daytime, ITV Studios

  • Emily Parker, Strategist, ITV's Client Planning & Strategy Team

Catch up now

christmas webby
video time: video title: How to create the magic formula to win Christmas 2021

Backing Business 8 Second Sting 



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